Associate Manager, Growth Media Strategy (Temporary)

The New York Times•New York, NY

7d•$90,000 - $100,000•Hybrid

About The Position

The New York Times' Marketing team is looking for an Associate Manager, Growth Media Strategy (Temporary) to oversee paid digital media strategy for their Acquisition program. The Enterprise Paid Acquisition team focuses on projects that support enterprise subscription growth, making decisions to maximize paid subscriptions across various products, including the All Access bundle, Cooking, Games, and The Athletic.

Requirements

Bachelor's degree from an accredited college or university
3+ years experience managing digital media
2+ years hands-on experience managing social and display campaigns

Nice To Haves

Experience in growth marketing
Experience using AI-powered automation tools or platforms such as Smartly.io, Mediaocean, Pixis, and VidMob, and proprietary or in-house developed AI media solutions
Experience in budget and vendor management

Responsibilities

Provide performance reports and insights for ongoing analysis, including ad hoc analysis to determine short and long-term optimizations and support forecasting needs.
Use past insights, data visualizations, and research to develop POVs and share media expertise with the immediate and broader team in both written and verbal formats.
Manage detailed media budgets, allocations, and delivery across multiple campaigns and vendors to maximize return on ad spend.
Partner with the in-house platforms team, guiding campaign execution. Approve optimization recommendations and enhance performance through demonstrated understanding, analysis, and optimization of media, with a focus on using AI-driven platform capabilities.
Support strategic vendor relationships, vetting new media offerings and identifying partnership opportunities that unlock stronger results with media.
Work with Audience Insights, Data Insights, and external platform partner teams to develop learning agendas and testing scenarios.
Develop working partnerships with Creative, Marketing, Newsroom and Social teams promoting cross-platform content, creative, and messaging strategy.
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.