Associate Manager, Growth Marketing

Hearst • New York, NY

2d • Hybrid

About The Position

Be Part of What’s Next We are seeking a creative and analytical Associate Manager, Growth Marketing to join our team. This role is ideal for someone with an interest in performance marketing, digital media, and data-driven decision making who is eager to grow their skills in a fast-paced environment. The Associate Manager will support the planning, execution, and optimization of marketing campaigns that drive subscription, lead generation, & commerce growth across multiple Hearst brands, including Runner’s World, Women’s Health, and Men’s Health. This includes supporting paid media campaigns, testing acquisition strategies, analyzing performance and partnering cross-functionally to identify opportunities to grow audiences and revenue. About Hearst Magazines (Why Us?) Hearst Magazines is one of the world’s largest lifestyle media companies, with a portfolio of 30 brands that inspire, inform, and entertain audiences across print, digital, social, video, and commerce. Our trusted brands connect with millions of consumers through compelling storytelling, innovative experiences, and industry-leading content. Join a collaborative team where creativity, curiosity, and innovation come together to shape the future of media.

Requirements

• 1+ years of experience in growth marketing, digital marketing, paid media, or a related field.
• Basic understanding of paid media and customer acquisition across platforms such as Meta and Google.
• Ability to interpret performance data and use insights to optimize marketing campaigns.
• Strong written and verbal communication skills with exceptional attention to detail.
• Excellent organizational skills with the ability to manage multiple projects in a fast-paced environment.
• Collaborative mindset with the ability to build strong cross-functional partnerships.
• Curious, proactive, and eager to learn new marketing strategies, technologies, and AI-powered tools.
• Bachelor’s degree or equivalent practical experience in marketing, communications, business, or a related field.

Responsibilities

• Support the planning and execution of growth marketing initiatives aligned with brand and business objectives.
• Execute and optimize multi-channel marketing campaigns, including paid media, to drive subscription, email acquisition, and ecommerce growth.
• Coordinate creative development and testing with Editorial and Creative teams to improve campaign performance and audience engagement.
• Monitor campaign performance and recommend optimizations to improve CPA, CPC, and other key acquisition metrics.
• Develop reports and analyze campaign data to uncover trends, insights, and opportunities for continuous improvement.
• Support go-to-market planning for key business initiatives through audience strategy, channel planning, and testing recommendations.
• Collaborate with cross-functional partners across Editorial, Membership, Design, and Analytics to execute marketing initiatives and achieve business goals.
• Explore and leverage AI-powered tools to enhance campaign planning, creative testing, reporting, and marketing workflows while identifying new opportunities to scale growth.

Benefits

• Access to innovative training programs, immersive workshops, and exclusive industry events.
• Flexibility of hybrid work.
• Employee Resource Groups.
• Medical, dental, and vision insurance from Day 1.
• 401(k) plan with a generous company match.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level