Associate Manager, Global Marketing Communications

Fresh•New York, NY

About The Position

The Associate Manager, Global Marketing Communications supports Fresh’s worldwide market-share growth by helping develop and execute global and localized marketing campaign plans. Reporting to and partnering closely with the Director, Global Marketing Communications, this role contributes to the Global Go-To-Market Strategy across all business categories. It works with global and international partners to bring activations to life, balancing long-term strategic planning with tactical execution across media plans, content strategy, and retail activations. The role uses consumer, industry, media, retail, and international marketing insights to support category leadership and campaign recommendations. It coordinates campaign briefs, messaging calendars, asset checklists, and cross-functional alignment, and works with Analytics, Creative, Product Innovation, Social Media, North America, and international market teams. Over time, the Associate Manager is expected to lead key components of global and localized campaigns, from briefing through execution, and use KPI and test-and-learn results to improve effectiveness and return on investment. The position is based in New York, NY. Physical requirements include remaining stationary for an average of 7.5 hours per day; light to moderate lifting may be required. The employee may regularly need to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard.

Requirements

3–5+ years of experience in digital marketing, brand marketing, or strategy at a brand or agency.
Knowledge of the global beauty industry and landscape.
Strong knowledge of social media, influencer, and media landscapes.
Experience with retail and in-store marketing.
Strong analytical skills and ability to translate data and insights into actionable marketing strategies.
Experience working with commercial teams.
Clear, confident, and compelling verbal and written communication skills.
Creative, self-starting approach with a positive attitude and willingness to take a hands-on role.
Ability to anticipate obstacles and quickly generate alternative solutions or ideas.
Proven ability to build relationships and work effectively in a highly cross-functional team.
Excellent organizational and project management skills, including managing multiple priorities in a fast-paced, collaborative environment.
Self-motivated and proactive, able to work independently, drive initiatives forward, and consistently meet deadlines.
Proficiency in Microsoft Suite; examples listed include Excel, PowerBI, and AutoCAD.
Bachelor’s degree in Marketing, Business, or equivalent.

Responsibilities

Research and present consumer, industry, media, retail, and international marketing trends to support category leadership.
Support development of global marketing and communications plans for key product categories to increase global market share.
Partner with the Marketing Analytics team to maintain the Marketing Communications KPI dashboard and use insights to make strategic recommendations.
Manage the Global Marketing Communications messaging calendar.
Develop campaign briefs with the Director, Global Marketing Communications and Marketing Strategy Team, translating product communication strategy and go-to-market priorities into campaigns designed to drive efficient ROI.
Own development of the Campaign Asset Checklist and partner with cross-functional and market stakeholders to ensure alignment with the creative brief.
Partner with Product Innovation and Creative teams to incorporate product messaging and claims throughout key campaign touchpoints.
Support creation of North America channel creative briefs quarterly.
Partner with the Social Media Coordinator to manage execution of the Organic Social Media brief and day-to-day communication with the Global Creative team.
Support targeted Test + Learn programs and capture KPIs to measure program success against objectives.
Support the Director, Marketing Communications and SVP, Global Marketing with ad hoc requests and strategic recommendations.
Lead key components of global and localized marketing communications campaigns from briefing through execution, ensuring strategic alignment and timely delivery.
Use KPI results and test-and-learn findings to provide actionable recommendations that improve campaign effectiveness, consistency, and ROI.

Benefits

Training and development, including Fresh- and LVMH-sponsored trainings and workshops.
Networking and relationship-building opportunities through the LVMH community and network.
Opportunities to join internal communities, including the DEIB Council, Sustainability Champions, and LVMH Employee Resource Groups.
Employee Assistance Program with free professional consultation, referrals, and counseling.
Free 24/7 confidential mental health support.
Flexible paid time off policy, including Summer Fridays.
Fertility services and family-planning support, including maternity and newborn support, adoption and surrogacy assistance, and cryopreservation when part of fertility treatment.
Paid parental leave for maternity, paternity, adoption, and surrogacy, subject to eligibility.
Travel and lodging support for those who cannot access care.
Back-up dependent care and tutoring.
Fresh in-store discounts and gratis.
LVMH Group friends-and-family sales across its divisions.
Pre-tax commuter benefits through Wage Works.
Health club, sporting and entertainment ticket, and insurance discounts, including pet, renters, and home insurance.
Medical, dental, and vision coverage.
401(k) with company match and an additional employer contribution, subject to eligibility.