Account Manager Global Marketing Communications

Smith+Nephew•Andover, MA

About The Position

At Smith+Nephew, the Account Manager Global Marketing Communications supports and guides positioning, messaging, channel strategies, marketing communications assets, and integrated communications plans for assigned Global Marketing franchise teams and products. Reporting to the Account Team Lead, this hands-on global role manages project requests through the Global Marcom process and acts as a strategic partner to Global Marketing. The role supports value propositions, positioning and messaging, communications strategies for healthcare professionals, patients, the general public, and other audiences, as well as collateral creation, approvals, channel strategy, dissemination, and trade shows. The position liaises globally with Smith+Nephew partners to understand market and customer factors and align communications approaches and asset toolboxes. Materials may include digital and print brochures, technique and surgical guides, advertising, videos, animations, digital assets, and social media. Collateral work includes writing headlines and body copy and developing storyboards. The role also acts as brand manager to ensure appropriate Smith+Nephew branding. The Account Manager aligns project priorities with business and franchise needs, manages schedules and milestones, and communicates updates between creative, related departments, and clients. The role works with the Digital Asset Management system to ensure proper workflow and approvals; maintains literature inventory and the online literature ordering system; and ensures projects are delivered on time and within budget. It also supports global maintenance and distribution of collateral and toolboxes, works with regions and countries, and contributes to global trade shows.

Requirements

Bachelor's degree in business, marketing, communication, public relations, or a closely related field.
At least 5 years of experience in marketing communications, communications, public relations, marketing, or a closely related field.
Solid understanding of integrated marketing communications, including theoretical concepts.
Omnichannel marketing experience or knowledge, with a focus on digital.
Advanced project management skills.
Stakeholder and agency management skills.
Copywriting skills and creative understanding.
Ability to work in a dynamic matrix organization.
High interpersonal skills; goal-oriented, hands-on, flexible, and creative approach.
Proficient presentation skills.
Strong Microsoft Office skills.

Nice To Haves

Experience in a global organization or global exposure/experience.
Medical device marketing communications or agency background.
Digital communications experience.

Responsibilities

Guide positioning, messaging, and channel strategies for Global Marketing franchise teams and products.
Manage projects through the Global Marcom process, aligning priorities with business and franchise needs and deadlines.
Create collateral, including copywriting headlines and body copy and developing storyboards.
Liaise with the creative team and coordinate production schedules, milestones, and project updates with relevant departments and clients.
Work with the Digital Asset Management system to ensure projects follow required workflows and approval processes.
Maintain and distribute collateral and toolboxes globally using an integrated approach.
Interact with regions and countries to support a global communications approach.
Support global trade shows.
Maintain literature inventory, including the online literature ordering system.
Ensure projects are delivered on time and within budget.
Act as brand manager to ensure appropriate Smith+Nephew branding.