Associate Manager, Global eComm & e-Retail Activation & Content, OPI

Wella

2d • $79,500 - $132,500 • Hybrid

About The Position

As the Associate Manager, Global eComm & e-Retail Activation & Content, OPI, you will play a pivotal role in driving the growth and success of OPI’s eComm and eRetail channel activations (including eRetail, PurePlay, and OPI.com), ensuring cohesive execution across all platforms. You will be responsible for supporting and executing customized e-commerce plans tailored to the specific needs and strategies of the OPI brand. This role requires a deep understanding of content strategy and execution, e-commerce best practices, and a keen eye for innovation in the e-commerce space.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• 3-4+ years of experience in e-commerce (with a focus on CARS), digital marketing, or retail management roles, with a strong understanding of e-commerce best practices and content-to-commerce strategies.
• Excellent communication and relationship-building skills, with the ability to collaborate effectively with cross-functional teams and external partners, as well as the ability to manage multiple projects simultaneously and meet tight deadlines
• Detail-oriented, proactive, and able to thrive in a fast-paced, dynamic environment

Nice To Haves

• Experience with premium beauty products is a plus.
• Familiarity with content management systems (e.g., Shopify) and headless commerce systems (e.g., Contentful) is a plus
• Proficiency in project management tools (e.g., Wrike, Jira) and analytics tools to track performance metrics and workflows (e.g., Google Analytics) is a plus

Responsibilities

• Supports Sr. Manager with OPI.com, eRetail, and PurePlay (Amazon) activation and strategy
• Manages end-to-end content production for OPI.com, eRetail, and PurePlay (Amazon), including creation of .com web pages (PDPs, PLPs, Blogs, etc.) and merchandising updates based on SEO/AEO best practices. Ensures all deliverables (including digital asset pack deliveries) are on time, aligned to creative briefs and brand guidelines, and properly QA’d before content deployment and go-live
• Leads content-related requests with cross-functional teams, including regular management and updates of the global product range plan, marketing calendars, and creative briefs for a seamless end-to-end workflow. Acts as a service provider in delivering assets for the OPI brand, innovation, and always-on needs for owned channels
• Track channel-level content performance, draw insights, and identify trends to share with cross-functional teams and inform content strategy recommendations for enhancements/optimizations. Including assisting the Sr. Manager with reports based on KPIs (for OPI.com, eRetail & PurePlay (Amazon)) with insights and actions to improve performance

Benefits

• health insurance
• life and disability insurance
• 401(k) retirement plan
• paid holidays
• paid time off (PTO)
• annual bonus plan or variable pay

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level