Associate Manager, Digital Marketing - Performance & Media
About The Position
The Associate Manager will be responsible for managing all performance marketing channels to drive new client growth, retention and reactivation. Spearhead the optimization of SEM programs, Affiliate Marketing, Video, and Paid Social. Execute seasonal strategies, ad builds, monitor vendor performance, report weekly on success metrics. Optimize all channels within the season to drive efficiencies and results. The impact you can have Leverage multi-touch attribution tool to assess the value of our spend by channel and by audience on the overall business Contribute to a test and learn team environment and focus on new creative strategies to engage the client both online and offline through digital marketing channels Forecast and estimate overall online performance on a weekly, monthly , quarterly, and yearly basis Understanding of ad formats, segmentation, look-a-like audiences and growing trends in paid media and programmatic display Partner with Manager to track budgets and weekly spend in coordination with finance Collaborate with CRM teams to have a deep understanding of the client and their behavior Partner with Brand Marketing on campaign launches across paid media channels Collaborate with Social Media team to execute influencer and paid social strategies Collaborate with Credit Marketing team to improve overall experience and knowledge of the program and perks through digital marketing channels Summarize findings in written and verbal reports to upper manage
Requirements
- BS in Marketing or related field
- 2+ years of Performance/Digital Marketing experience within Affiliate, SEM, Video and Paid Social
- Proven experience with increasing acquisition, nurturing, and conversions while managing against aggressive revenue and profitability goals.
- Strong attention to detail
- Experience partnering with key vendors and briefing projects
- Experience in digital execution of video strategies across platforms
Responsibilities
- Manage all performance marketing channels to drive new client growth, retention and reactivation.
- Spearhead the optimization of SEM programs, Affiliate Marketing, Video, and Paid Social.
- Execute seasonal strategies and ad builds.
- Monitor vendor performance.
- Report weekly on success metrics.
- Optimize all channels within the season to drive efficiencies and results.
- Leverage multi-touch attribution tool to assess the value of our spend by channel and by audience on the overall business.
- Contribute to a test and learn team environment and focus on new creative strategies to engage the client both online and offline through digital marketing channels.
- Forecast and estimate overall online performance on a weekly, monthly, quarterly, and yearly basis.
- Understand ad formats, segmentation, look-a-like audiences and growing trends in paid media and programmatic display.
- Partner with Manager to track budgets and weekly spend in coordination with finance.
- Collaborate with CRM teams to have a deep understanding of the client and their behavior.
- Partner with Brand Marketing on campaign launches across paid media channels.
- Collaborate with Social Media team to execute influencer and paid social strategies.
- Collaborate with Credit Marketing team to improve overall experience and knowledge of the program and perks through digital marketing channels.
- Summarize findings in written and verbal reports to upper management.
Benefits
- Merchandise discount at select KnitWell Group brands
- Support for individual development plus opportunities for career mobility within our family of brands.
- A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.
- Medical, dental, vision insurance
- 401(K)
- Employee Assistance Program (EAP)
- Paid time off
- Paid holidays
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
