Digital Media Performance Manager

Boston Scientific•Arden Hills, MN

11h•$106,800 - $202,900•Hybrid

About The Position

The Digital Media Performance Manager assumes a pivotal role in implementing media best practices, tests, and processes throughout the enterprise. Collaborating closely with our AOR and Digital Marketing Managers, this individual will drive optimization aimed at maximizing impact with our customers. Responsibilities of this role include managing the relationship with our AOR, collaborating with our analytics team on cross-enterprise reporting, and spearheading ongoing campaign optimization efforts to ensure BSC achieves its holistic media KPIs and goals. Well-qualified candidates possess prior experience in Healthcare Professional and/or Direct-to-Patient roles, with demonstrated proficiency in managing media strategy across all paid digital platforms including Search, Social, Programmatic, Endemic, etc. This individual contributor role reports directly to the Senior Group Manager of Performance Marketing and will be joining a dynamic team characterized by its fast-paced nature, thoughtfulness, attention to detail, skillfulness, supportiveness, and collaboration.

Requirements

Bachelors degree
A minimum of 7 years of experience in digital media planning and campaign execution across channels such as display/programmatic, SEM, and social.
Familiarity with customer data and global privacy regulations and emerging trends (HIPAA, DAA, NAI, etc.).
Proficiency in working with programmatic ad serving platforms, social media and DSPs.
Strong analytical skills to interpret data/results, discern trends/key findings, and drive actionable decisions.
Understanding of digital media key performance indicators, including lead generation metrics.

Nice To Haves

Experience in healthcare, life sciences, or another regulated industry.
Agency or in-platform media management experience
Excellent communication and writing skills.
Ability to stay agile and adaptable to changes in the digital landscape and business priorities.
Excellent analytical and problem-solving skills.
Exceptional project management skills and attention to detail.
Ability to prioritize tasks, multitask, and manage time efficiently.
Outstanding interpersonal skills in developing relationships and leading by influence.
Demonstrated ability to lead cross-functional teams and challenge the status quo.
Experience in healthcare, life sciences, or another regulated industry.
Ability to stay agile and adaptable to changes in the digital landscape and business priorities.

Responsibilities

Partner with Digital Marketing Managers across divisions to define the strategic role of digital media, optimize channel investment and campaign performance, and translate traffic, behavioral, and conversion data into actionable recommendations.
Lead test-and-learn media strategies with Analytics, agency, and commercial partners, using data-driven experimentation to drive incremental value.
Develop audience strategies across HCP/DTR/DTP segments, identifying overlap, opportunities for coordination, and efficiencies across business units.
Lead the development and execution of BSC brand media campaigns in collaboration with the Global Brand Marketing manager and agency partners.
Partner with Corporate Analytics to align media measurement and campaign tracking with enterprise data strategy and standards.
In partnership with Privacy, IT, Analytics, agency, and platform partners, establish governance and QA processes to ensure consent signals and approved data-use rules are accurately implemented across campaign platforms, agency workflows, and measurement solutions.
Serve as Boston Scientific's subject matter expert for media brand safety, partnering with agencies, media platforms, and key technology partners.
Partner across Marketing and leadership to align media strategy and execution with broader business priorities.
Serve as a strategic advisor to Digital Marketing teams and provide direction and oversight to agency partners to ensure channel execution aligns with business objectives.
Educate business teams on emerging media capabilities, technologies, and opportunities to improve customer and patient engagement.
Evaluate and advance the responsible use of AI in digital media, including opportunities to improve audience strategy, campaign optimization, creative effectiveness, measurement, and operational efficiency, in alignment with enterprise AI, privacy, and data governance standards.
Build scalable tools, templates, and processes that improve the consistency, execution, and visibility of digital media across the organization.