Manager, Digital Ecosystem Performance
About The Position
In this position, as the Manager, Digital Ecosystem Performance, you'll be the go-to voice for understanding how new Ford and Lincoln owners experience and engage with our digital ecosystem, from the moment they activate the Ford & Lincoln App through years of ownership. You'll go beyond reporting what happened to uncovering why it happened and what's likely to happen next, giving the business the foresight to act before problems show up in the numbers. Partnering across strategy, product, marketing, customer experience, and finance teams, you'll turn customer behavior into clear, actionable insight that shapes how Ford grows engagement, conversion, and value across the ownership journey. Your work will directly influence how confidently and quickly Ford can make decisions that improve the customer experience and the business.
Requirements
- Understanding of how new Ford and Lincoln owners experience and engage with our digital ecosystem.
- Ability to go beyond reporting to uncover root causes and predict future trends.
- Experience partnering across strategy, product, marketing, customer experience, and finance teams.
- Skill in translating customer behavior into clear, actionable insights.
- Proven ability to shape strategies for engagement, conversion, and value.
- Experience influencing business decisions.
Responsibilities
- Understand how new Ford and Lincoln owners experience and engage with our digital ecosystem.
- Uncover the 'why' behind performance numbers and predict future trends.
- Partner with strategy, product, marketing, customer experience, and finance teams.
- Translate customer behavior into clear, actionable insights.
- Shape strategies for growing engagement, conversion, and value across the ownership journey.
- Influence decision-making to improve customer experience and business outcomes.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
