Digital & Performance Designer

Fi • New York, NY

4d • $85,000 - $120,000 • Onsite

About The Position

Fi is looking for a Digital & Performance Designer to own the look, feel, and performance of our paid and organic social assets and email creative. This role involves turning campaign briefs into scroll-stopping, on-brand static content across Meta and beyond, as well as creating the visuals for the email marketing program. It is a hands-on, high-output role for someone who understands that great design must convert and has performance data to support their work.

Requirements

• 3+ years of experience in digital design, with a portfolio showing paid and/or organic social creative and email design
• Proven experience designing performance-driven creative for Meta Ads (Facebook/Instagram), you know what stops the scroll and what drives action
• Strong static design skills: layout, typography, color, and composition for social and email formats
• Comfort working with performance data and creative testing frameworks; you can speak to what worked and why
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and/or Figma; Canva familiarity a plus
• Light video editing/motion skills (Premiere Pro, After Effects, CapCut), not required to be an expert, but comfortable putting together simple edits
• Strong understanding of platform-specific creative specs and best practices (Meta, Instagram, TikTok, email)
• Excellent time management and the ability to juggle multiple briefs and deadlines at once
• A collaborative mindset, comfortable taking feedback from marketing, brand, and leadership stakeholders and iterating quickly
• Experience designing for a DTC or subscription/membership brand
• Comfortable using AI to generate and edit content
• Familiarity with pet, tech hardware, or wearables categories
• Basic motion graphics or animation skills
• Experience with email platforms (Klaviyo, Braze, Iterable) and/or Meta Ads Manager

Nice To Haves

• Canva familiarity
• Not required to be an expert in video editing, but comfortable putting together simple edits
• Familiarity with pet, tech hardware, or wearables categories
• Basic motion graphics or animation skills

Responsibilities

• Design static creative for paid social campaigns (primarily Meta/Instagram, with potential expansion to TikTok, Pinterest, and other platforms), optimized to drive clicks, sales, and engagement
• Partner on the visual output for organic social channels, keeping content fresh, on-brand, and platform-native
• Design email marketing assets, campaign graphics, banners, product features, and promotional layouts, in collaboration with lifecycle/email marketing
• Partner closely with brand and growth teams to translate campaign goals, briefs, and performance data into new creative concepts and iterations
• Build and maintain a steady cadence of A/B creative variants (copy, layout, color, format) to support ongoing testing and optimization
• Maintain brand consistency across all social and email touchpoints while adapting creative to platform-specific best practices and specs
• Stay current on social and paid media creative trends, platform format changes, and competitor creative strategies
• Manage multiple projects and deadlines in a fast-paced, iterative marketing environment
• Handle light video editing: trimming, captions, simple animations, and repurposing existing footage to supplement static-first output

Benefits

• Flexible PTO
• Full medical, dental, and vision insurance
• Free access to One Medical, Kindbody, and Talkspace
• Dog-Friendly Office
• $500 annual donation to a dog charity of your choice through our BarkBack Program
• Free Fi Membership
• Gifting program for friends and family

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed