Digital Media Manager

City of Perris•Perris, CA

2d•Onsite

About The Position

Under general direction, plans, organizes, administers, and evaluates the City’s digital media and communications programs and services; directs the development and implementation of strategic digital communications, branding, and public engagement initiatives across multiple platforms; manages program operations, staffing, and resource allocation to support organizational priorities; provides high-level consultation and support to executive leadership; coordinates activities with other departments, public agencies, and community partners; and performs related duties as assigned. Receives general direction from assigned management personnel. Exercises direct supervision over professional, technical, and administrative support staff.

Requirements

Six (6) years of increasingly responsible experience in digital communications, marketing, public information, or a related field
At least three (3) years of supervisory experience.
Bachelor's degree from an accredited college or university in communications, marketing, public relations, or a related field.
Possession of an appropriate, valid driver's license and insurability at regular rates for the City’s automobile insurance, to be maintained throughout employment.
Ability to work in a standard office environment
Ability to sit, stand, walk, kneel, crouch, stoop, squat, crawl, twist, climb, and lift 50 lbs.
Exposure to mechanical hazards and electrical hazards
Ability to travel to different sites and locations.

Nice To Haves

Knowledge of principles and practices of public sector administration, including program planning, evaluation, and performance management.
Knowledge of budget development, administration, and resource allocation within a public agency environment.
Knowledge of strategic communications planning, including digital media, branding, public engagement, and content strategy.
Knowledge of digital platforms, including website architecture, content management systems, social media, and analytics tools.
Knowledge of organizational leadership and management practices, including supervision, team development, and performance evaluation.
Knowledge of applicable federal, state, and local laws, codes, and regulations.
Knowledge of methods for evaluating program effectiveness and implementing service delivery improvements.
Knowledge of principles of project management and cross-functional coordination.
Skill to operate modern office equipment including computer equipment and software.
Skill to operate a motor vehicle safely.
Ability to plan, organize, and direct a comprehensive digital media and communications program aligned with organizational objectives.
Ability to develop and implement long-range strategies and operational plans.
Ability to manage financial and personnel resources effectively.
Ability to analyze complex issues, evaluate alternatives, and implement appropriate solutions.
Ability to direct and evaluate the work of supervisory, professional, and technical staff.
Ability to communicate effectively in both written and oral forms, including preparation of reports and presentations.
Ability to build and maintain effective working relationships with stakeholders, including executives, departments, and external partners.
Ability to interpret and apply policies, procedures, laws, and regulations.
Ability to lead change initiatives and implement continuous improvement strategies.
Ability to use English effectively to communicate in person, over the telephone, and in writing.
Ability to use tact, initiative, prudence, and independent judgment within general policy, procedural and legal guidelines.
Ability to establish, maintain, and foster positive and harmonious working relationships with those contacted during work.

Responsibilities

Plans, directs, and administers a comprehensive digital media and communications program that supports organizational goals, public engagement, and brand consistency across all platforms.
Directs the development, integration, and dissemination of digital communications strategies, including web, social media, video, and emerging media platforms.
Oversees the management and continuous improvement of the City’s digital presence, including website governance, content standards, accessibility, functionality, and security compliance.
Prepares and administers the division budget; monitors expenditures; allocates resources to support program priorities; develops recommendations for staffing, technology, and capital needs.
Provides leadership and direction to professional, technical, and support staff; establishes work plans; assigns and evaluates work; ensures alignment with departmental and organizational objectives.
Oversees development and implementation of communication standards, editorial calendars, and content governance processes to ensure consistency and alignment with organizational messaging.
Directs the planning and execution of integrated digital campaigns, including development of messaging, branding, analytics, and performance evaluation metrics.
Establishes and maintains analytics and reporting frameworks to assess the effectiveness of digital initiatives and inform strategic decision-making.
Represents the division in interactions with executive management, City departments, community organizations, and external agencies; fosters collaborative partnerships to support program objectives.
Provides strategic consultation to executive leadership on digital media trends, technologies, and communication strategies impacting organizational priorities.
Ensures compliance with applicable laws, regulations, policies, and risk management standards related to digital communications and public information.
Performs related duties and responsibilities as assigned.