Associate Manager, Performance Marketing

CDS Global • New York, NY

11d • $66,300 - $70,000 • Hybrid

About The Position

Turn data into growth and help shape how some of the most recognized media brands connect with consumers. In this role, you’ll bring an analytical mindset and hands-on performance marketing expertise to paid acquisition programs that drive meaningful results across Hearst Magazines’ consumer businesses.

Hearst Magazines’ portfolio of more than 30 iconic brands in the U.S. inspires and entertains audiences across all media platforms. From digital and print to social and video, our brands reach hundreds of millions of people every month. We are home to some of the world’s most trusted and beloved brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, and Popular Mechanics. We are committed to innovation, creativity, and building meaningful connections with our audiences.

Requirements

• 2+ years of experience in performance marketing, paid media, growth marketing, digital acquisition, or a related area.
• Hands-on experience executing and optimizing paid media campaigns, with an understanding of key performance metrics and acquisition economics.
• Strong analytical skills and comfort working with campaign data to identify trends, diagnose performance, and recommend next steps.
• Excellent attention to detail, with the ability to manage multiple campaigns, priorities, budgets, and deadlines simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively across teams and translate data into clear, actionable insights.
• A curious, test-and-learn mindset and enthusiasm for identifying new ways to improve marketing performance.

Nice To Haves

• Experience with consumer subscription, membership, e-commerce, email acquisition, or other direct-to-consumer businesses is preferred.

Responsibilities

• Execute and optimize paid media campaigns across key acquisition channels to efficiently grow memberships, email audiences, direct products, and brand licensing initiatives.
• Monitor and analyze campaign performance against acquisition goals, identifying trends and opportunities to improve efficiency, scale, and return on investment.
• Manage day-to-day campaign setup, pacing, budgets, targeting, creative rotation, and ongoing optimizations with close attention to detail.
• Translate performance data into actionable insights and recommendations that inform campaign strategy and future investment decisions.
• Partner with cross-functional stakeholders across consumer marketing, editorial, creative, analytics, and other teams to support business priorities and campaign goals.
• Test and evaluate audiences, creative, messaging, placements, and other campaign variables to identify opportunities for incremental growth.
• Maintain accurate reporting and campaign documentation while helping communicate results, learnings, and next steps to key stakeholders.
• Stay current on paid media trends, platform capabilities, measurement approaches, and emerging opportunities that can strengthen Hearst Magazines’ acquisition strategy.

Benefits

• Access to innovative training programs, immersive workshops, and exclusive industry events.
• Flexibility of hybrid work.
• Join Employee Resource Groups.
• Medical, dental, and vision insurance from Day 1.
• 401(k) plan with a generous company match.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed