Assistant Manager, Digital Marketing - Performance & Media

Knitwell Group • New York, NY

2d • $50,000 - $54,080 • Onsite

About The Position

The Assistant Manager, Performance Marketing will be responsible for the end-to-end tactical execution, strategy support and analysis of Paid Media channels. This is a fast pace hands-on role requiring a strong attention to detail and a results-driven mindset. It is key that the ideal candidate for this role have the ability to foster and manage cross-functional and vendor relationships.

Requirements

• Demonstrated ability to work with cross-functional teams and vendors.
• Strong analytical skills and clear understanding of financial measurements
• Experience using a major analytics platform highly desired (Adobe Analytics, Google Analytics, etc.)
• Adaptable, detail-oriented, and responsive; able to perform in a fast-paced, rapidly changing environment
• Results Oriented - strives to hit metric-driven goals and searches for the right solutions for both the client and the company
• Strong communication skills with the ability to gain alignment and problem solve collaboratively to achieve goals
• Experience partnering with key vendors and briefing projects
• BS in Marketing, Business, or related major

Responsibilities

• Help to execute and optimize all Search, Affiliate, Display and Paid Social efforts
• Execute on strategic plans to drive efficiencies in spend between programs, while reaching overall business goals for new, reactivated and retained clients
• Contribute to a test and learn team environment and focus on new creative strategies to engage the client both online and offline through digital marketing channels
• Produce daily & weekly channel reports with insights to be shared with leadership.
• Keen understanding of ad formats, audience segmentation and other executional best practices
• Collaborate with agencies and other partners, i.e., Ovative, Meta, Google, Pinterest, TikTok to manage digital campaigns
• Collaborate with CRM teams to have a deep understanding of the client and their behavior
• Partner with Brand Marketing on campaign launches and Paid Media support
• Collaborate with Social Media team to execute influencer and paid social strategies
• Collaborate with Credit Marketing team to improve overall experience and knowledge of the program and perks through digital marketing channels
• Gain understanding of various attribution methods (i.e. media mix modeling, multi-touch attribution, last click & platform reporting sources), connecting the performance to client engagement.

Benefits

• Merchandise discount at select KnitWell Group brands
• Support for individual development plus opportunities for career mobility within our family of brands.
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.
• Medical, dental, vision insurance & 401(K)
• Employee Assistance Program (EAP)
• Time off – paid time off & holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level