Associate Manager, Amazon Retail Media Marketing

SC Johnson•Racine, WI

1d•$109,200 - $143,325•Hybrid

About The Position

As Associate Manager, Amazon Retail Media Marketing, you are the owner of Amazon performance for a key brand- Ziploc or Glade, with a sharp focus on retail media strategy and execution. You drive profitable growth and share gains by translating big business goals into clear investment decisions, performance targets, and an operating rhythm that consistently converts insights into results. You thrive in the details—setting sharp briefs, guiding optimization priorities, and ensuring best‑in‑class execution—while partnering closely with Brand, Sales, Finance, Supply & Planning, and agency as your executional extension. You proactively remove conversion blockers by connecting media to the digital shelf.

Requirements

Bachelor’s degree in marketing, Business Administration, Analytics, or related field with 5+ years of relevant experience in eCommerce, retail media, digital commerce marketing, shopper marketing, omnichannel marketing with demonstrated performance, or advanced degree with 3+ years relevant experience
Qualified candidates must be legally authorized to work in the United States without current or future sponsorship

Nice To Haves

Proven experience leading cross-functional work through influence and managing external partners/agencies.
Experience owning retail media strategy and performance across major retailers/marketplaces (in-house or agency), including investment tradeoffs and optimization governance.
Strong digital commerce and retail media fluency (retailer ad ecosystems, onsite search, and media-to-shelf linkage).
Demonstrated ability to translate data into decisions (insights → actions), including comfort with retailer reporting, digital shelf signals, and performance diagnostics.
Experience building operating cadences (e.g., weekly business reviews), driving accountability, and improving execution quality through partners.
Strong commercial/financial acumen and ability to operate with profitability guardrails.
Strong communication, stakeholder management, and executive storytelling skills.
Familiarity with tools/data sources such as Profitero, Vendor Central, retailer tools, and performance reporting platforms (exact toolset not required).

Responsibilities

Own the Brand eCommerce acceleration strategy on Amazon, aligned to business and commercial objectives (growth, profitable share, conversion).
Define quarterly performance plans, priorities, and measurable targets; translate business strategy into eCommerce actions across media-to-shelf levers.
Lead investment tradeoff recommendations within Brand’s retail media (allocation by segment/tactic/funnel), grounded in performance data and commercial impact, optimizing toward key KPIs such as DPVT, ROAS, NTB, share, CVR, while running structured test and learn programs.
Lead Amazon workstreams for NPD launches: develop Amazon-first launch plans for innovation, create & execute NPD launch frameworks; coordinate with innovation, brand, sales, and supply chain for launch readiness.
Commercial & brand activation support: translate brand strategies into Amazon activation plans, partnering with sales on assortment, portfolio health, pricing, and promo guidance. Support upper funnel activations within the Amazon ecosystem with the brand team.
Partner with retail agency to lead execution, including performance briefs, pacing, QA, and weekly optimization decisions that drive in-flight changes.
Establish and run a weekly operating cadence (e.g., WBR) that drives decisions, clear actions, and measurable performance improvement.
Own test-and-learn agenda for retail media (new formats, targeting, creative learnings, measurement approach) and ensure learnings are captured and applied.
Lead coordination to close conversion blockers by aligning retail media with digital shelf readiness (PDP content gaps, search discoverability inputs, merchandising readiness, and ratings/reviews signals).
Partner with internal teams to ensure tentpoles, launches, and recovery moments are supported by cohesive execution plans across media, content, promo, and operational readiness.
Track and analyze performance across tactics; diagnose drivers, identify opportunities, and translate insights into prioritized actions.
Build executive-ready performance narratives (what happened, why, what we’re doing next) to inform stakeholders and accelerate decision-making.
Partner with Finance and relevant teams to support ROI orientation and guardrails that protect profitability while driving growth.
Track Amazon ecosystem shifts and propose scalable pilots; drive learning agendas across media and digital shelf.
Serve as a primary cross-functional point of contact for Brand Amazon acceleration, aligning internal stakeholders to shared priorities and timelines.
Lead agency/vendor partnership management to ensure timely, high-quality execution and continuous improvement.
Collaborate through relevant planning processes (e.g., S&OP touchpoints as applicable) to ensure eCommerce plans are executable and aligned to supply realities.
Monitor retailer/platform changes, competitive activity, and digital commerce trends to identify risks/opportunities and inform strategy.
Translate platform and shopper dynamics into actionable recommendations for Brand performance improvement.