Manager, Retail Marketing, Amazon

Paramount•Los Angeles, CA

4d•$75,000 - $110,000

About The Position

You are the "Digital Architect" of the Paramount ecosystem on Amazon. Your goal is to own the "Flywheel"—using Paramount’s massive content library to drive traffic, which drives sales, which improves search ranking. You ensure that when a customer searches for "Star Trek" or "SpongeBob," they are met with a curated, high-conversion brand experience that seamlessly blends Paramount+ streaming, Physical Media, and Consumer Products.

Requirements

5–8+ years in retail, shopper, or channel marketing, specifically managing a high-volume, multi-category retail account
Deep understanding of various retail lifecycles (e.g., the fast-paced nature of Apparel vs. the seasonal peaks of Toys)
Proven ability to act as the "connective tissue" between internal licensing category managers and external retail merchants and marketing leads
Ability to think and act strategically, finding opportunities to place products in unconventional aisles to capture "cross-basket" sales

Responsibilities

Lead cross-category initiatives that leverage Paramount’s media milestones (theatrical/streaming) to boost retail sales
Partner with Retail Development team and Amazon Entertainment and Character team to secure "premium activations in support of key beats digital real estate"
Strategize and execute complex campaigns using Amazon Marketing Cloud (AMC) and DSP
Develop and manage a diversified budget to target fans at every stage—from high-funnel "awareness" video ads to bottom-funnel "Sponsored Product" ads that maximize conversion
Work across internal Retail Development, category and Brand teams as well as manufacture partners and retailers to ensure support of key priorities
Build strategic marketing plans to maximize priorities incorporating relevant media mix, budget development, program development and deployment followed by ongoing measurement and adjustment based on performance
Own the "Paramount Brand Store." You oversee the design and optimization of sub-stores for major franchises (Yellowstone, PAW Patrol), ensuring all product detail pages (PDPs) feature Mobile-Ready Hero Images, SEO-optimized bullets, and high-quality video content
Work closely with the Amazon Prime Video teams to create "Watch & Shop" opportunities
Manage the studio's "Digital Shelf" health, monitoring OOS (Out of Stock) rates and LBB (Lost Buy Box) to ensure marketing spend isn't wasted on unavailable products
Use Amazon Brand Analytics and Vendor Central data to track shopper behavior
Analyze "Search Frequency Rank" and "Market Basket Analysis" to determine which franchises are trending and where to shift marketing investment in real-time