Associate Performance Lead - Amazon Retail Marketing
About The Position
As Associate Performance Lead, you will execute full funnel performance marketing and digital shelf optimization across Unilever Beauty & Wellbeing (B&W) brands on Amazon including TRESemmé, Nexxus, Vaseline, Dove, SheaMoisture and other category-leading brands. You will be responsible for hands-on campaign activation and optimization, digital shelf excellence, and performance analysis to drive measurable growth in sales, share, and profitability. Operating within the Media & Retailer Marketing team, you will help accelerate Unilever’s shift toward performance-led, consumer-centric retail marketing, partnering closely with Brand, Sales, Finance, and agency teams to translate strategy into best-in-class execution.
Requirements
- A bias for action, ownership, and accountability.
- Strong analytical and problem-solving skills.
- Excellent communication and organizational skills.
- Curiosity and growth mindset, motivated to deepen understanding of internal business drivers and retail dynamics.
- Bachelor’s degree required; MBA a plus.
- 3+ years of experience in performance marketing, retail media, ecommerce, digital marketing, or analytics.
- Hands on execution experience with Amazon ecosystem including Vendor/Seller Central, Ads, DSP, and AMC.
- Familiarity with POS data and retail measurement tools (e.g., Circana, Numerator, or similar syndicated and retailer-provided datasets)
- Strong proficiency in the Microsoft 365 Suite (Excel, PowerPoint, Teams, etc.).
- Comfort working with large datasets and making data-led decisions.
- Experience in fast-paced, cross-functional environments.
Responsibilities
- Execute tactical Amazon plans in alignment with the brand and performance strategy.
- Optimize media and content based on strategic guidance, ensuring seamless execution across touchpoints.
- Activate and optimize Amazon Ads campaigns across search and display.
- Monitor spend vs. return daily/weekly; flag risks and opportunities.
- Report performance, trends, and next steps to stakeholders.
- Conduct deep data analysis across POS, media, traffic, conversion, and profitability.
- Identify trends and performance drivers; provide data-backed input for strategic decisions.
- Execute launch plans for new B&W products on Amazon.
- Update PDPs, detail pages, A+ content, and merchandising based on launch requirements.
- Oversee content updates across PDP assets, copy, SEO, and brand store.
- Manage site merchandising and support promotional strategy execution.
- Partner with cross-functional teams to ensure best-in-class digital shelf presence.
- Support coordination across brand, sales, finance, and media teams.
- Contribute to planning sessions with insights, execution updates, and data.
- Partner with customer and culture squad teams to align on brand priorities.
- Conduct deep dives on competitors, category shifts, pricing, and promotional patterns.
- Share insight summaries that inform tactical adjustments.
Benefits
- health insurance (including prescription drug, dental, and vision coverage)
- retirement savings benefits
- life insurance
- disability benefits
- parental leave
- sick leave
- paid vacation and holidays
- access to numerous voluntary benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
