Performance Marketing Lead
About The Position
O Positiv Health is a Los Angeles-based women’s health company dedicated to supporting women through all life stages with innovative, science-backed products. Since 2018, the company has addressed overlooked women's health issues, breaking taboos and offering a portfolio that includes vitamins, supplements, and personal care products for PMS, hormone balance, vaginal and urinary health, digestion, menopause, and conception support. O Positiv products are available nationwide at major retailers like Target, Walmart, CVS, and Amazon, as well as online. The company holds the #1 Vaginal Probiotic and multiple top-performing products in wellness categories. O Positiv is experiencing rapid growth and is shaping the future of women's health, offering a dynamic environment for employees to grow alongside the company.
Requirements
- Experience in a Direct Response CPG Brand whose majority of revenue comes from eCommerce
- 3-5+ years required experience in a Performance Marketing, managing a high volume of campaigns and/or channels
- Expertise in Meta with knowledge or high level of interest in all performance marketing channels
- Data-driven with strong Excel, analytical skills, and proficiency with Google Analytics required
- Strong, clear, timely communicator who tailors the message and cadence to the audience
- Budgetary experience including proven optimization for strong CPA/CAC goals required
- Strong leadership & communication skills: listen, mentor, and teach by example
- Ability to manage multiple moving pieces
- Strong time management and prioritization skills
- Adaptable to learning new social platforms and advertising technologies
- Thoughtful and self-reflective, willingness to learn
- Team-player, hard-working, organized, and goal-oriented
- Excitement for startups and building from the ground up
- Applicants must be currently authorized to work in the United States on a full-time basis.
Nice To Haves
- Startup and/or e-commerce experience is a plus
- Experience navigating healthcare or restricted advertising spaces is a plus
- Experience with Claude and performance report automation/dashboard creation is a plus
Responsibilities
- Contribute to performance marketing strategy: bring fresh perspective and identify untapped opportunities to drive customer & revenue growth while achieving CAC & scale targets
- Build, optimize, and manage strategy for campaigns in Meta, Google, TikTok, Pinterest, Snapchat, and other paid channels
- Test campaign structure, creative, and data-driven campaign strategies to continuously improve and refine performance
- Efficiently use analytics tools (GA4, Shopify, Claude) to track KPIs, develop actionable insights and present findings to stakeholders
- Stay close to platform changes, ad format updates, and industry trends, and share learnings across the team.
- Provide flexible bandwidth across channels so the team can move faster, test more, and respond to opportunities as they emerge.
- Partner with creative, retention, and e-commerce to build tactics, creatives, and UX improvements that drive higher AOV/LTV & CVR
- Consider omni-channel impact of performance marketing efforts and utilize these insights to direct performance marketing strategy
Benefits
- Flexible PTO, Sick Days, and Wellness Days
- Monthly Social Hours
- Medical, Vision, and Dental Coverage
- 401K with matching
- $50/month Fitness Reimbursement
- Up to $1,800 in annual wellness benefits
- An environment of collaboration, high performance, & respect amongst all employees and managers
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
