Performance Marketing Lead
About The Position
Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in! At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun. Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. We’re looking for a Performance Marketing Lead to own and drive Duolingo’s global user acquisition campaigns across 100+ markets. In this hands-on role, you’ll be directly responsible for running and optimizing mobile acquisition at scale, supporting an eight-figure annual budget in close partnership with our agency partners and internal teams. This is a unique opportunity to do high-impact, executional work on one of the world’s most beloved and innovative brands, reaching millions of learners worldwide.
Requirements
- 7+ years of experience running large-scale, global mobile acquisition campaigns.
- Strong analytical skills, with expertise in mobile attribution and marketing analytics.
- A successful track record of owning and optimizing large performance marketing budgets with direct, hands-on execution.
- Deep knowledge of the mobile user acquisition ecosystem, including platforms, attribution technologies, industry trends, and best practices.
- Exceptional ability to translate data into strategy and clearly communicate findings to stakeholders at all levels.
- Experience working with and managing agency partners to deliver against performance targets.
- A strong drive to make an impact, a hands-on approach to experimentation, a low-ego attitude, and a genuine passion for teamwork and collaboration.
Nice To Haves
- STEM degree.
- Experience in running performance marketing for a top subscription-based mobile app.
- Familiarity with incremental measurement methodologies (e.g., geo-lift, incrementality testing, media mix modeling).
- A passion about Duolingo’s mission to make education universally accessible.
Responsibilities
- Own day-to-day execution of global performance marketing campaigns, with a primary focus on mobile user acquisition and growth.
- Strategically run and optimize mobile install campaigns across major platforms—such as Google UAC and AppLovin—focusing on high-quality installs, efficient spend, and sustainable global growth.
- Manage and hold accountable Duolingo’s performance marketing agency partners, ensuring alignment on goals, pacing, and quality of execution.
- Leverage deep, data-driven insights to guide decisions, constantly improving key KPIs like CPI, retention, and monetization metrics.
- Collaborate cross-functionally with teams across Marketing Analytics, Creative, Engineering, and Finance to align efforts and maximize impact.
- Champion a culture of experimentation, continuously testing new channels, creative approaches, and optimization strategies to unlock new growth opportunities.
- Develop and present strategic recommendations to marketing leadership, translating campaign performance into actionable insights and proposals.
Benefits
- equity compensation
- world-class benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
