Performance Marketing Lead

O Positiv•Santa Monica, CA

4d•Hybrid

About The Position

O Positiv Health is a Los Angeles-based women’s health company on a mission to support women through every stage of life. Since launching in 2018, O Positiv has reshaped the women’s health space, tackling long-overlooked issues with innovative, science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance, vaginal & urinary health, digestion, menopause, and conception support—offering vitamins, supplements, and personal care products that women trust. Today, O Positiv products are sold nationwide at Target, Walmart, CVS, Meijer, Amazon, TikTok Shop, and OPositiv.com. We’re proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of women’s health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact. Join us, and you’ll have the opportunity to grow alongside a company that’s making a real difference. The Performance Marketing Lead is a versatile, hands-on operator who partners across our growth org to drive efficient customer acquisition. They work cross-functionally across performance marketing channels and the broader marketing team to execute campaigns, support strategic initiatives, and help scale what's working from paid social to SEM to SMS/Email. This is a high-impact role for someone who thrives in collaborative environments, brings strong opinions backed by data, and is energized by working across multiple channels rather than being siloed in one. We are looking for someone who is hyper-analytical and data-obsessed, with a positive, entrepreneurial spirit. The ideal candidate can assist in day to day management and execution as well as help own the performance & strategy of paid media channels (paid social, SEM, email/SMS, etc) while working with multiple stakeholders. The Performance Marketing Lead reports to the VP of Growth and will work cross-functionally within the organization to further expand performance marketing efforts, strategy, and optimization.

Requirements

Experience in a Direct Response CPG Brand whose majority of revenue comes from eCommerce
3-5+ years required experience in a Performance Marketing, managing a high volume of campaigns and/or channels
Expertise in Meta with knowledge or high level of interest in all performance marketing channels
Data-driven with strong Excel, analytical skills, and proficiency with Google Analytics required
Strong, clear, timely communicator who tailors the message and cadence to the audience
Budgetary experience including proven optimization for strong CPA/CAC goals required
Strong leadership & communication skills: listen, mentor, and teach by example
Ability to manage multiple moving pieces
Strong time management and prioritization skills
Adaptable to learning new social platforms and advertising technologies
Thoughtful and self-reflective, willingness to learn
Team-player, hard-working, organized, and goal-oriented
Excitement for startups and building from the ground up
Applicants must be currently authorized to work in the United States on a full-time basis.

Nice To Haves

Startup and/or e-commerce experience is a plus
Experience navigating healthcare or restricted advertising spaces is a plus
Experience with Claude and performance report automation/dashboard creation is a plus

Responsibilities

Contribute to performance marketing strategy: bring fresh perspective and identify untapped opportunities to drive customer & revenue growth while achieving CAC & scale targets
Build, optimize, and manage strategy for campaigns in Meta, Google, TikTok, Pinterest, Snapchat, and other paid channels
Test campaign structure, creative, and data-driven campaign strategies to continuously improve and refine performance
Efficiently use analytics tools (GA4, Shopify, Claude) to track KPIs, develop actionable insights and present findings to stakeholders
Stay close to platform changes, ad format updates, and industry trends, and share learnings across the team.
Provide flexible bandwidth across channels so the team can move faster, test more, and respond to opportunities as they emerge.
Partner with creative, retention, and e-commerce to build tactics, creatives, and UX improvements that drive higher AOV/LTV & CVR
Consider omni-channel impact of performance marketing efforts and utilize these insights to direct performance marketing strategy