Manager, eRetail Media (Amazon)

Revlon Corporate•New York, NY

3h•$100,000 - $125,000•Hybrid

About The Position

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day. Breaking beauty boundaries is in company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand. Today, Revlon resiliently continues its legacy as a leading global beauty company. Its diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more. Revlon honors its heritage, embraces change, and applauds diversity. It champions its employees and celebrates its consumers. Revlon is transforming beauty, together. This role is a Hybrid Role: Employees are expected to work from its New York office 3 days per week and may work remotely the remaining days.

Requirements

Bachelor’s degree
5-7 years of experience in Digital Marketing/ Media Planning roles
Experience planning and managing full funnel retail media (incl. Amazon, Walmart, Target)
Strong project management and cross-functional collaboration skills; proven ability to build relationships with internal and external stakeholders
Knowledge of how to mine insights and apply to media strategies/plans
Experience in media analytics, including brand lift, MMM, site analytics, etc.
Demonstrated creativity, curiosity and critical thinking skills
Ability to prioritize multiple (overlapping) workstreams and hard-working teams in a fast-paced environment
Deep understanding of retailer media planning and activation across TV/video, mobile, banner, search, social, publishing, programmatic and branded entertainment.
Deep understanding of deliverables required for media planners and supporting activities.
Passion for continued understanding of evolving consumer consumption, media landscape, media industry/suppliers and media commercial drivers.
Strong business acumen; ability to connect media to business outcomes and processes.
Business writing, communication, influence and collaboration skills.
Attention to detail with emphasis on accuracy and quality.
Passionate about the ever-evolving media landscape and consumer behavior
Data-lover who can identify actionable insights from robust marketing analytics
A rapid learner who thrives in a fast-paced environment, has a constant thirst for knowledge and continuous curiosity
Multi-tasker who can balance competing priorities and timelines
Collaborator who thrives in dynamic teams and understands cross-functional implications of business decisions
Extremely organized, has a high level of initiative, assertiveness and self-direction.

Nice To Haves

Media Agency experience is a plus.

Responsibilities

Be the subject matter expert on Retailer Media: leverage deep understanding of consumer, commercial and operational parts of the media ecosystem and end to end process to drive optimal outcomes from retailer media investments.
Partner with Marketing & Account teams to translate business strategies and needs into retailer media plans and activation that grow brand sales and increase media productivity.
Be the Retailer Media steward for our brands. Know the retailer media plans inside and out; effectively communicate planned results on key KPIs; drive decisions, manage timelines, ensure all who touch the media for your brand(s) are informed and aligned to goals.
Be a master collaborator: bring business needs for media to cross-functional teams to drive outcomes; leverage these teams to inform recommendations and strategies.
Drive and oversee executional excellence of Retailer Media plan with strong attention to detail. Guide and collaborate with those involved in the implementation to achieve planned goals.
Lead the optimization of Retailer Media spend. Monitor results to ensure plans deliver as expected. Give feedback to internal and external teams to improve performance.
Drive external partners: manage relationships with Retailer Media AOR (Horizon) supporting teams and creative agencies to ensure media plan, activation and stewardship needs are met. Bring media-driven, consumer consumption-based insights to creative strategy and asset development. Provide feedback and coaching on creative performance where relevant.
Monitor industry trends and competitive and derive implications.
Maintain relationship with Amazon Ads team to fully understand their offerings and apply back to media plans. Partner with advertising accounts teams to continually evaluate and identify new opportunities to improve brand performance.
Lead development, approval, implementation and tracking of Retailer Media learning plans. Feed into testing results reporting and interpretation and lead media team POV on results and next steps.
Understand media technology/tools capabilities and help identify potential future needs to drive automation and better outcomes.
Understand beauty market and monitor keyword trends, strategically invest in key categories where this is opportunity to gain share on retail partners’ platforms.
Leverage business acumen to drive influence. Sell media strategy into and celebrate Retailer Media results with key stakeholders across the organization. Present media investment performance monthly to brand leadership and advise brands on creative or content optimization opportunities.