Retail Media Freelancer (Amazon Expert)

January Digital • Dallas, TX

4d • Hybrid

About The Position

January Digital is seeking a Director, Retail Media for their agency team. This is a strategic, client-services-focused leadership position responsible for shaping the future of January Digital’s Retail Media practice, driving growth, innovation, and executive-level client partnerships. The ideal candidate will be strategic, data-driven, and possess a proven track record in managing successful Retail programs and developing people. This role involves driving communication around retail industry trends, acting as a thought leader, building and managing a team of media experts, and setting strategy and execution guidelines for the retail practice across the agency.

Requirements

• 9+ years experience within digital media agency function and/or digital media vendor/ad technology platform with a focus on eRetail, Retail Media Networks, or CPG
• 4+ years of experience in a leadership or senior client-facing role.
• Deep strategic leadership expertise in Amazon is required, including experience with upper- and lower-funnel solutions such as Amazon DSP.
• Working knowledge of Target’s Roundel required; experience with additional RMNs (e.g., Walmart Connect, Instacart, Criteo, etc.) is a plus.
• Proven track record of leading executive-level client relationships and shaping strategic investment plans.
• Demonstrated strength in building decks, strategic narratives, and high-impact client deliverables.
• Strong understanding of full-funnel media strategy and cross-channel integration.
• Experience contributing to product development, practice growth, or go-to-market positioning within an agency environment.
• Strong analytical mindset with the ability to translate data into business insights.
• Strong understanding of paid media channels including search (organic and paid), social, display, programmatic, and video.
• Proven ability to build, scale, and lead a retail media practice, including internal enablement and revenue growth.
• Demonstrated success moving from hands-on execution to executive-level strategic leadership.
• Strong consultative client presence with experience influencing senior stakeholders and guiding long-term retail media investment strategy.
• Analytically minded with the ability to troubleshoot complex performance issues and drive continuous improvement.
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Positive, collaborative leader with a track record of team development and growth.
• Bachelor’s degree
• U.S. citizenship or permanent residency is required for this position.

Nice To Haves

• Experience with additional RMNs (e.g., Walmart Connect, Instacart, Criteo, etc.) is a plus.

Responsibilities

• Serve as the senior strategic lead across priority retail media accounts, owning executive-level client relationships and complex stakeholder conversations.
• Lead the development of retail media strategy, including annual roadmaps, investment frameworks, and long-term growth planning.
• Own the narrative for retail media across client engagements, ensuring clear, compelling storytelling in decks, QBRs, and high-impact deliverables.
• Translate performance insights into forward-looking strategic recommendations that guide investment decisions and unlock incremental growth.
• Partner closely with the Retail Media performance lead to align strategy with execution, ensuring seamless collaboration between planning and delivery.
• Play a central role in evolving and scaling January Digital’s Retail Media practice, refining positioning, frameworks, and go-to-market messaging.
• Establish best-in-class standards for strategic deliverables, client communication, and retail media thought leadership across the agency.
• Support new business and organic growth efforts by shaping retail media strategy in RFP responses, pitches, and upsell opportunities.
• Collaborate with Analytics, Performance Media, and Client Services leadership to integrate retail media into broader full-funnel planning and measurement strategies.
• Identify emerging Retail Media Networks and platform innovations, advising leadership on capability expansion and long-term product investment.
• Strengthen executive-level relationships with key retail media partners including Amazon and other RMNs.
• Mentor and elevate strategic thinking across the Retail Media team, while day-to-day execution and pacing remain led by dedicated performance managers.
• Drive account growth through proactive identification of expansion opportunities within existing client partnerships.
• Collaborate with senior leadership to support broader agency growth initiatives and long-term practice development.
• This role requires up to 10% travel. Must be able and willing to travel between NY & Dallas offices and to client and other company meetings within the U.S., as needed.

Benefits

• Competitive and equitable pay
• 401k matching
• Bi-annual bonus eligibility
• Flexible PTO
• Half-Day Fridays
• Philanthropic Efforts and Paid Time Off to Volunteer
• Fully covered medical, dental, and vision insurance
• Annual Wellness Stipend
• Hybrid work environment
• Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother’s room
• Flexible work options

What This Job Offers

• Job Type: Full-time
• Career Level: Director