Associate, Experience Planning

Adelphi Group • Burbank, CA

1d • $34,000 - $60,000 • Hybrid

About The Position

The Associate is an entry-level role that works with the strategy team to develop and execute media plans. The role supports media plan development, plan stewardship, and performance reporting by gathering and preparing information. Associates also participate in client and publisher meetings and attend learning and development training covering digital and offline media concepts, visualization, presentation skills, and tools.

Requirements

• Interest in the principles of advertising, marketing, and media.
• Analytical thinking and competency in mathematical concepts.
• Ability to work well in a team environment.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Ability to learn media tools and software.
• Ability to write clearly and concisely and to communicate and interact professionally.

Responsibilities

• Gather data to support media recommendations using syndicated research tools, target audience analyses, competitive reports, and other sources.
• Assist with execution of the media plan by working with the team to prepare authorizations for client signature and insertion orders.
• Work with the Strategist to prepare and distribute weekly status reports.
• Analyze results data in weekly client dashboards and begin drawing insights from large datasets.
• Measure media performance to determine the extent to which original objectives were met.
• Participate in client and publisher meetings, with opportunities to develop presentation skills.
• Attend learning and development training classes, including training on digital and offline media concepts, visualization, presentation skills, and tools.
• Attend internal and external publisher meetings and presentations.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed