Senior Director, Experience Planning
About The Position
The Senior Director, Experience Planning manages the daily strategic needs of the business and integrates with broader agency teams, creative partners, and media owners. The role leads the team’s and agency’s vision through planning, thought leadership, and ideas, and brings knowledge of new technology, emerging media, and culture to the work. The Senior Director develops strategic solutions across social media, content relationships, data strategies, mobile, and other evolving media opportunities. The role provides leadership and oversight to managers and/or senior-level professional staff and is accountable for the performance and outcomes of multiple related teams. The Senior Director develops departmental plans aligned with organizational priorities, fosters collaboration, and drives operational excellence. Responsibilities also include developing promotion production plans, budgets, and forecasts; updating plans based on new data; monitoring campaign effectiveness; negotiating and purchasing advertising placements; ensuring campaigns reach appropriate audiences through suitable media outlets; and tracking campaign reach to optimize advertising spend. The position emphasizes collaborative partnership, creative thinking, innovation, relationship building, and inspiring leadership. Omnicom’s policy requires employees to work in the office at least three days per week, to the extent permissible by local law, unless the agency or manager directs additional in-office days.
Requirements
- Graduate of a four-year college or university.
- 10+ years of integrated media planning experience.
- Track record of handling big client ambitions.
- Ability to create and execute a holistic channel approach to planning.
- Experience collaborating with media owners, agency business units, and creative agency partners.
- Proven leadership ability and experience managing a team.
- Strong desire and ability to grow and develop talent.
- Advanced knowledge of media fundamentals and ability to educate at all levels.
- Strong comfort level with data, analytics, and measurement.
Responsibilities
- Manage the daily strategic needs of the business and integrate with agency teams, creative partners, and media owners.
- Ensure the team’s and agency’s vision is reflected in the work, thought leadership, and ideas.
- Develop strategic solutions across social media, content relationships, data strategies, mobile opportunities, and emerging media.
- Lead and provide oversight and guidance to managers and/or senior-level professional staff.
- Be accountable for the performance and outcomes of multiple related teams.
- Develop and implement departmental plans aligned with organizational priorities and agency needs.
- Foster collaboration and operational excellence to improve team performance and support organizational goals.
- Develop promotion production plans, budgets, and forecasts based on past results, and update them based on new data.
- Monitor campaign results to determine effectiveness.
- Negotiate and purchase advertising placements on behalf of clients in alignment with campaign plans.
- Ensure advertising and promotional campaigns target appropriate audiences through appropriate media outlets.
- Track campaign reach to optimize advertising spend.
- Build partnerships on behalf of clients and collaborate with colleagues and partners.
- Identify innovative ways to connect brands, objectives, and platforms, and bring appropriate new opportunities to life.
- Build relationships with clients and support the team and client through engaged, considerate partnership.
- Inspire and challenge teams to solve client challenges in unique ways and encourage new approaches.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
