Associate Director, US Marketing, IgAN

AstraZeneca • Boston, MA

19h • Onsite

About The Position

The Associate Director, US Marketing IgAN is a member of the commercial US IgAN Marketing team and of the broader Rare Nephrology marketing team within the Hematology and Nephrology Business Unit. The individual will play a critical role in developing and driving strategies and tactics for healthcare providers and patient engagement for the IgAN. Reporting to the Senior Director of IgAN Marketing, the Associate Director is responsible for defining and leading HCP and Patient marketing initiatives for the IgAN launch in the US market, as well as supporting the execution of the HCP educational strategy. The individual will also contribute to the development and execution of the best-in-class annual HCP and Patient marketing plans, inclusive of relevant brand and launch strategies. This individual will work closely with Business Operations/OMNI and will be a key cross-functional player, liaising with numerous teams to accomplish goals, including: Field Sales, TLL, Patient Services, Patient Advocacy, Legal, Compliance, Regulatory, Medical, and Promotional Review Committee (PRC). The individual may also interact with Key professional societies for educational initiatives.

Requirements

• Bachelor's degree in a scientific, business, or related field relevant to the role’s responsibilities.
• 5+ years of marketing, agency, or consulting experience in pharmaceutical or biotech industry; minimum 1 year in US commercial marketing.
• Strong knowledge of MS Office: Word, PowerPoint, Excel.
• Fluent in English (written and spoken language).
• Experience and proven track record of developing and implementing impactful digital campaigns and initiatives.
• Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead.
• Must be comfortable managing multiple competing, frequently shifting priorities, and working through uncertainty.
• Experience in managing external agencies (AOR and Media) on a day-to-day basis and budget management required.
• Ability to travel up to 30%.

Nice To Haves

• Advanced degree (MS, PhD, PharmD or MBA).
• Oncology, Rare disease, or specialty care experience highly preferred.
• Experience developing and actively managing HCP and Patient media plans strongly preferred.
• Demonstrated ability to lead without authority.
• Ability to gauge the feasibility, impact and risks of proposed programs and develop mitigation plans and ensure internal advocacy and approval.
• Scientific acumen or curiosity to learn.
• Understanding of the hospital setting, hematology and/or nephrology.
• Diverse pharma or biotech commercial experience in a variety of roles.
• Prior experience in competitive markets.

Responsibilities

• HCP Marketing Strategy & Omnichannel Planning: Develop HCP tactics, messaging, and omnichannel plans aligned to brand objectives.
• Partner with Sales to apply best practices and emerging trends to strengthen HCP execution.
• Define, track, and optimize campaign KPIs and performance.
• Field Enablement, Promotion & Educational Execution: Lead development of field-ready promotional materials across branded and disease education.
• Serve as the primary marketing point of contact for Field Sales; lead field communications and meeting support.
• Partner with Sales Training on onboarding, workshops, and meeting content.
• Develop peer-to-peer education (speaker programs, webinars, on-demand) with KOLs and TLL.
• Lead congress and professional society strategy and assets.
• Cross-Functional Leadership, Agency & Budget Management: Drive cross-functional execution with Sales, Medical, Omnichannel, Training, TLL, Business Ops, and review partners (PRC/Legal/Regulatory/Compliance).
• Manage agency partners, timelines, budgets, and ROI.
• Lead with influence to energize teams and align stakeholders to the brand mission.

Benefits

• Qualified retirement program (401(k) plan)
• Paid vacation and holidays
• Paid leaves
• Health benefits including medical, prescription drug, dental, and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees