Marketing Director, US Retail

High Liner Foods•Portsmouth, NH

About The Position

The Marketing Director, US Retail owns all the aspects of brand building at High Liner Foods. A highly consumer centric individual, she/he is passionate about understanding the consumers’ needs and desires and has a natural talent towards transforming insights into powerful brand strategies and plans. The Marketing Director, US Retail understands how to connect with the consumer today in a meaningful way and navigates with confidence the current complex media environment. At the same time, she/he acts like a business owner, delivering high quality work on time while fostering a team culture biased towards results achievement.

Requirements

7+ years of progressive work experience in marketing, CPG experience preferred
Demonstrated ability to develop and execute a business plan, possess marketing creativity
Demonstrated leadership and sound decision-making ability with track record of achieving results.
Ability to inspire and drive internal teams with a sense of urgency.
Must have demonstrated knowledge of all aspects of the marketing mix and sound understanding of the current trends in consumer acquisition techniques (digital, content creation, user experience, etc).
Strong cross-functional management skills with demonstrated ability to effectively utilize internal resources to meet project deadlines and objectives
Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
Excellent written and verbal communication skills
Ability to manage and co-ordinate the end-to-end development process while meeting deadlines and budget requirements
A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
High attention to detail and quality standards

Responsibilities

Develops the strategy and provides organizational thought leadership for the Retail US branded business
Leads development of consumer-centric programs, initiatives and innovation pipeline
Develops portfolio architecture, proposes way to rationalize and harmonize range complexity
Leads the work with agencies partners to develop messaging, creative assets, consumer and shopper programs
Provides leadership of and develop high performance Retail Marketing teams
Works in close relationship with internal partners and the cross functional teams
Monitors the performance of various marketing channels and campaigns to understand the impact of campaigns on purchasing behaviors and brand equity
Works closely with the Digital & Ecommerce team to develop most effective ways to reach the target consumers and with the Data & Insights team to gain deep understanding of the consumer, markets and trends
Works closely with the Product Development team to develop successful brand innovation
Works in close partnership with the Sales Planning team to develop category stories, channel strategies, pricing, and forecasting