Associate Director, US HCP Marketing

Hansa Biopharma•New York, NY

1d•$170,000 - $195,000•Hybrid

About The Position

The Associate Director, US HCP Marketing, will focus on developing strategies and executing tactics, directed at health care professionals, for Hansa’s upcoming product launch of imlifidase in the US. This role will support: Development of unbranded strategy and tactics, including messaging, materials, and execution to support market development projects Development of brand launch strategy and tactics, including brand campaign, messaging, materials, and execution to support promotion of a new product, once approved Execution of tactics supporting peer-to-peer education, ad board & steering committee planning and execution, development and execution of speaker bureau content and training material This role will report to SVP of Commercial, and will partner closely with key internal cross-functional partners and external agencies to plan and implement personal and non-personal tactics to support the upcoming launch. This role will support brand strategies, including pull-through to the commercial Key Account Management Field Team, KOL engagement, and National and Regional Congress presence and execution. The AD will also support deliverables around key brand expectations, including Brand Planning, Launch Readiness, and Business Reviews. This is an exciting time to join an innovative, growing team to deliver a first, best-in-class successful commercial launch. We seek a marketer who thrives in an agile, fast-paced environment, is willing to embrace the challenge, is passionate about science, and is deeply motivated to deliver life-changing outcomes for patients with immune-mediated conditions.

Requirements

This role will be based at our NYC (Manhattan) office when opened and will require the individual to be at a daily commuting distance from NYC on the hybrid schedule
BS/BA degree (science or business degree preferred); MBA is a plus
5+ years of experience in marketing and/or relevant commercial experience in the pharmaceutical/biotech industry
Experience in effectively managing external agency partners and collaborating with cross-functional teams and internal/external stakeholders to effectively implement strategies and programs
Agility, proven ability to influence without authority, and cross-functional collaboration
Ability to work under pressure in a fast-paced environment and prioritize work to achieve positive results
Entrepreneurial spirit and ownership mentality, willingness to roll up sleeves, and flexibility to jump in where the business needs dictate
Understanding of the legal and regulatory environment in pharmaceutical promotions
Strong project management, communication, and organization skills

Nice To Haves

Transplant and/or rare disease/nephrology experience preferred
US launch experience strongly preferred
Ability to travel ~25%

Responsibilities

Support the development and execution of the disease state education campaign
Support US launch readiness efforts, including the development and execution of the HCP-branded strategy and tactics
Contribute to developing and updating the strategic brand plan
Ensure customer and competitor insights drive actionable updates to strategy
Plan and execute commercial ad boards and commercial steering committee meetings to drive insight generation and inform decision-making across functions
Own the U.S. conference strategy, elevating Hansa’s presence and impact at key national, regional, and local meetings.
Create and manage the US Speaker’s Bureau and programs, ensuring appropriate content development and compliant execution
Ensure readiness of materials to support Key Account Managers'
Collaborate and co-create with multiple functional groups within the organization, including but not limited to US and Global Marketing, Field Sales, Medical Affairs, Market Access, Compliance, Legal and Regulatory, as well as agency partners
Work closely with Legal, Regulatory and Medical Affairs to effectively navigate the Promotional Material Review process, prioritize and ensure timely and compliant development of HCP-directed tactics
Execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and address business objectives
Ensure timely and effective support for the OPDP submission package for accelerated approval.