Director, US gMG HCP Marketing

Alexion • Boston, MA

20h • Hybrid

About The Position

This is what you will do: The Director of US gMG HCP Marketing will lead the development and execution of key branded and disease state strategies and tactics to dr i ve demand generation and appropriate utilization of therapy for gMG . The candidate will report to the Senior Director , of US gMG Neurology Marketing. You will be responsible for : Continu ing to develop / refine branding, brand value proposition and message platform in partnership with global marketing, medical, HEOR and market access Lead Competitive Readiness planning and strategic workstreams to inform strategic brand planning Support key customer engagement initiatives ( i.e., Ad Boards, Advisory Committees, Key Customer interactions and forums) Driv e innovative and disruptive Marketing approaches aimed at expanding reach to key customers and broadening awareness and treatment of gMG . For key strategic initiatives , lead creation and rollout of new marketing materials , and serve as a lead at field based meetings (AKF, regional meetings) Ensur e seamless and efficient execution of marketing initiatives to Field S ales , Sales Training, Though Leader Liaisons and other cross functional teams. Develop ing market research and insights plan in coordination with market research team Cultivat ing strong relationships with enterprise cross functional teams to ensure seamless execution and tracking of marketing activities and tactics Collaborat ing closely with Global team and other launch markets to ensure alignment and share best practices Represent ing the US team at key meetings and events Manag ing agency partners, project timelines and budgets. Communicat ing effectively to all levels of Alexion staff and management. Work ing with the highest degree of professionalism and in accordance with the company’s code of Ethics and Business Conduct.

Requirements

• Bachelor's degree in business, marketing, life sciences, or related field; MBA or advanced degree preferred.
• 10 years of professional experience in pharmaceutical or biotech industry; can include marketing, agency, or related healthcare experience
• Deep understanding of the US pharmaceutical market and experience in rare diseases is highly desirable.
• Strong strategic thinking, analytical, and problem-solving skills.
• Excellent communication, collaboration, and influencing abilities.
• Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities.
• The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to: use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.
• Certain activities may involve travel 30% of the time or involve weekend programs

Nice To Haves

• Graduate degree
• E xperience in Neurology

Responsibilities

• Continu ing to develop / refine branding, brand value proposition and message platform in partnership with global marketing, medical, HEOR and market access
• Lead Competitive Readiness planning and strategic workstreams to inform strategic brand planning
• Support key customer engagement initiatives ( i.e., Ad Boards, Advisory Committees, Key Customer interactions and forums)
• Driv e innovative and disruptive Marketing approaches aimed at expanding reach to key customers and broadening awareness and treatment of gMG
• For key strategic initiatives , lead creation and rollout of new marketing materials , and serve as a lead at field based meetings (AKF, regional meetings)
• Ensur e seamless and efficient execution of marketing initiatives to Field S ales , Sales Training , Though Leader Liaisons and other cross functional teams
• Develop ing market research and insights plan in coordination with market research team
• Cultivat ing strong relationships with enterprise cross functional teams to ensure seamless execution and tracking of marketing activities and tactics
• Collaborat ing closely with Global team and other launch markets to ensure alignment and share best practices
• Represent ing the US team at key meetings and events
• Manag ing agency partners, project timelines and budgets.
• Communicat ing effectively to all levels of Alexion staff and management.
• Work ing with the highest degree of professionalism and in accordance with the company’s code of Ethics and Business Conduct.

Benefits

• Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role.
• The range provided in this posting represents an offer pay range used in a majority of situations.
• The base pay offered will vary depending on multiple individualized factors, including the candidate's skills and experience, job-related knowledge, and other specific business and organizational needs.
• In some cases, offers outside the range may also be considered to address unique circumstances.
• In addition, our permanent positions offer an annual Variable Pay Bonus/Short Term Incentive opportunity as well as eligibility to participate in our equity-based long-term incentive program (if applicable to role).
• Benefits offered for permanent roles include a competitive Flex Benefits & Retirement Savings Program, 4 weeks’ paid vacation, and annual Personal Days.
• Fixed Term Contract/Temporary positions (excluding students) are offered a Contract Benefits Program.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees