Associate Director, Trade Marketing, Retail Hair

Wella•New York, NY

2d•$132,000 - $175,000•Hybrid

About The Position

The Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. The Associate Director, Trade Marketing is responsible for leading the end-to-end Go-To-Market strategy and execution across the Hair portfolio, spanning both Retail Hair and Prosumer businesses. This role serves as the senior category trade marketing lead across all customers/channels and is accountable for translating brand strategy into integrated commercial activation plans that drive category growth, customer engagement, and market performance. This role leads cross-functional trade marketing strategy across multiple business models, channels, and customer types, while enabling consistent execution across the 4Ps, innovation launches, shopper/customer activation, and sales enablement. In addition to broader portfolio ownership, the role manages direct reports and provides leadership, prioritization, and capability development across the Hair trade marketing organization. The Associate Director partners closely with Brand Marketing, Sales, Commercial Strategy, and cross-functional stakeholders to ensure alignment across strategic priorities, channel activation, and customer needs, while identifying opportunities to accelerate growth across both Retail and Prosumer segments.

Requirements

7+ years prior experience in CPG sales/trade marketing environments
Experience managing cross-functional commercial initiatives
Experience leading and developing direct reports
Strategic thinking with ability to balance high-level planning and detailed execution
Strong communication, presentation, and stakeholder management skills
Ability to manage complexity across multiple channels, customers, and business models

Responsibilities

Leads the end-to-end trade marketing strategy across Retail Hair and Prosumer businesses, ensuring alignment across brand priorities, customer needs, and commercial objectives
Manages and develops direct reports across the Hair trade marketing organization, providing leadership, prioritization, coaching, and capability development
Drives cross-functional integration across Brand Marketing, Sales, Commercial Strategy, Activation, and Customer teams to improve speed, consistency, and executional effectiveness
Oversees trade marketing activation across multiple channels, customer models, and business segments, balancing strategic priorities across both Retail and Prosumer businesses
Establishes integrated go-to-market frameworks and scalable operating models to support portfolio complexity and future growth ambitions
Partners with senior commercial leadership to identify growth opportunities, category expansion strategies, and customer-specific business development initiatives
Analyzes the business and 4Ps to define key business drivers across channels and categories
Defines category growth platforms and KPI frameworks aligned to commercial objectives
Delivers best-in-class innovation launches leveraging sales enablement tools, seasonal materials, and customer activation plans
Partners cross-functionally to deliver stronger business outcomes and organizational alignment