Associate Manager Trade Marketing
About The Position
Fanatics Collectibles is seeking an Associate Trade Marketing Manager to own the day-to-day programming, execution, and optimization of our in-store screen network. This role will sit within the Trade Marketing team and be responsible for ensuring screen content is current, accurate, operationally sound, and aligned with product launches, in-store priorities, and account needs. This person will serve as the central operator of the screen network - managing content intake, QA, deployment, programming logic, and vendor coordination, while partnering cross-functionally with trade marketing, creative, sales, product marketing, and account-facing teams. The ideal candidate is a highly detail-oriented executor with experience in digital signage, content operations, and cross-functional production workflows. This position reports to the Global Trade Marketing Manager. This is an in-office position (NYC or LA).
Requirements
- 4+ years of experience in content production, digital signage, content operations, or related execution-focused marketing roles.
- Experience working in a CMS, digital signage platform, or other content programming environment.
- Strong operational and project management skills, with the ability to manage multiple timelines and priorities simultaneously.
- Exceptional attention to detail and a strong QA mindset.
- Experience coordinating across creative, marketing, sales, and operational stakeholders.
- Strong problem-solving skills and comfort working through ambiguity in fast-moving launch environments.
- Ability to manage external vendors and troubleshoot execution issues with urgency and clarity.
Nice To Haves
- Understanding of collectibles, retail environments, licensed products, or consumer goods is preferred.
Responsibilities
- Own the day-to-day operation of the in-store screen network across Fanatics Collectibles locations and partner environments.
- Program screen content based on release calendars, marketing priorities, store needs, and product availability.
- Ensure screens are always current, accurate, and reflective of what is actually happening in-store.
- Manage launch sequencing across the network, including pre-launch, launch, and post-launch content rotations.
- Execute content planning that balances hero products, chase items, and more attainable products to create a compelling customer-facing experience.
- Oversee multi-screen behavior and logic, including takeovers, content spreads, resets, and network consistency.
- Manage content intake from internal and external sources, including marketing toolkits, sell sheets, product-and-packaging materials and PDP content.
- Review, organize, and prepare assets for deployment across the screen network.
- Conduct QA on all creative and product assets before launch to ensure accuracy, quality, formatting, and compliance with programming standards.
- Identify missing or incomplete assets early and work cross-functionally to close gaps before launch windows.
- Partner closely with Trade Marketing, Brand Creative, Product Marketing, Sales, and Operations teams to align screen content with broader commercial priorities.
- Ensure screen programming reflects the realities of the field, including inventory availability, account tiering, and assortment differences.
- Adjust programming as needed to support store-specific or account-specific needs.
- Maintain strong internal communication so stakeholders understand timing, requirements, and execution status for upcoming screen content.
- Serve as the primary day-to-day contact for screen network vendors and CMS/platform partners.
- Submit content requests, coordinate updates, and manage troubleshooting related to screen playback, scheduling, and system issues.
- Monitor network performance and flag issues proactively to minimize downtime or content errors.
- Help improve operational workflows with vendor partners over time to increase efficiency and reliability.
- Continuously evaluate the effectiveness of screen programming, workflows, and templates.
- Identify opportunities to improve content operations, asset standards, deployment processes, and programming logic.
- Recommend process improvements that reduce manual work, improve speed to launch, and increase accuracy across the network.
- Support the development of repeatable best practices for screen programming as the network grows.
- Oversee and monitor monthly budget spends
Benefits
- Information about our benefits, please visit https://benefitsatfanatics.com/
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
