Associate Manager Trade Marketing

Fanatics Collectibles•Los Angeles, NY

13h•Onsite

About The Position

Fanatics Collectibles is seeking an Associate Trade Marketing Manager to own the day-to-day programming, execution, and optimization of our in-store screen network. This role will sit within the Trade Marketing team and be responsible for ensuring screen content is current, accurate, operationally sound, and aligned with product launches, in-store priorities, and account needs. This person will serve as the central operator of the screen network - managing content intake, QA, deployment, programming logic, and vendor coordination, while partnering cross-functionally with trade marketing, creative, sales, product marketing, and account-facing teams. The ideal candidate is a highly detail-oriented executor with experience in digital signage, content operations, and cross-functional production workflows. This position reports to the Global Trade Marketing Manager. This is an in-office position (NYC or LA).

Requirements

4+ years of experience in content production, digital signage, content operations, or related execution-focused marketing roles.
Experience working in a CMS, digital signage platform, or other content programming environment.
Strong operational and project management skills, with the ability to manage multiple timelines and priorities simultaneously.
Exceptional attention to detail and a strong QA mindset.
Experience coordinating across creative, marketing, sales, and operational stakeholders.
Strong problem-solving skills and comfort working through ambiguity in fast-moving launch environments.
Ability to manage external vendors and troubleshoot execution issues with urgency and clarity.

Nice To Haves

Understanding of collectibles, retail environments, licensed products, or consumer goods is preferred.

Responsibilities

Own the day-to-day operation of the in-store screen network across Fanatics Collectibles locations and partner environments.
Program screen content based on release calendars, marketing priorities, store needs, and product availability.
Ensure screens are always current, accurate, and reflective of what is actually happening in-store.
Manage launch sequencing across the network, including pre-launch, launch, and post-launch content rotations.
Execute content planning that balances hero products, chase items, and more attainable products to create a compelling customer-facing experience.
Oversee multi-screen behavior and logic, including takeovers, content spreads, resets, and network consistency.
Manage content intake from internal and external sources, including marketing toolkits, sell sheets, product-and-packaging materials and PDP content.
Review, organize, and prepare assets for deployment across the screen network.
Conduct QA on all creative and product assets before launch to ensure accuracy, quality, formatting, and compliance with programming standards.
Identify missing or incomplete assets early and work cross-functionally to close gaps before launch windows.
Partner closely with Trade Marketing, Brand Creative, Product Marketing, Sales, and Operations teams to align screen content with broader commercial priorities.
Ensure screen programming reflects the realities of the field, including inventory availability, account tiering, and assortment differences.
Adjust programming as needed to support store-specific or account-specific needs.
Maintain strong internal communication so stakeholders understand timing, requirements, and execution status for upcoming screen content.
Serve as the primary day-to-day contact for screen network vendors and CMS/platform partners.
Submit content requests, coordinate updates, and manage troubleshooting related to screen playback, scheduling, and system issues.
Monitor network performance and flag issues proactively to minimize downtime or content errors.
Help improve operational workflows with vendor partners over time to increase efficiency and reliability.
Continuously evaluate the effectiveness of screen programming, workflows, and templates.
Identify opportunities to improve content operations, asset standards, deployment processes, and programming logic.
Recommend process improvements that reduce manual work, improve speed to launch, and increase accuracy across the network.
Support the development of repeatable best practices for screen programming as the network grows.
Oversee and monitor monthly budget spends