Trade Marketing Director

Henkel group • Culver City, CA

2d • $130,000 - $160,000 • Hybrid

About The Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel.

Requirements

• 7+ years' experience in Marketing, specifically in the beauty industry
• Bachelor's degree in Marketing or similar; MBA preferred
• Proficiency in Microsoft Suite; PowerPoint and Excel
• Experience in brand development and activations
• Strong financial acumen with experience managing large budgets
• Curious and passionate about following beauty or industry-relevant trends

Nice To Haves

• Preferred experience in eCommerce
• Specialty retail experience is a plus

Responsibilities

• Lead the development and execution of integrated 360° go-to-market strategies, leading national activations, channel initiatives, and customer-specific programs across professional and specialty retail channels aligned with business objectives and brand priorities
• Own the annual promotional strategy, architecture, and calendar across professional and specialty retail channels and customers, ensuring alignment with brand strategy, revenue targets, profitability objectives, and strong execution
• Identify customer-specific opportunities and commercial white spaces to unlock incremental growth and strengthen competitive advantage
• Act as strategic cross-functional leader connecting Sales, Marketing, Finance, Supply Chain, Education, and external partners to drive alignment and execution excellence
• Leverage customer insights, business performance, category trends, and promotional ROI analysis to continuously optimize trade and go-to-market strategies across channels
• Own development and phasing of trade marketing budgets, ensuring efficient allocation against strategic priorities and business objectives
• Lead Trade Media planning and execution across key channels and customers to maximize visibility and commercial impact
• Define and monitor key trade marketing performance metrics, including sell-in, sell-through, depletion, promotional ROI, and customer productivity
• Drive programs to reduce excess and obsolete inventory while ensuring visibility, stakeholder engagement, and timely action plans
• Manage and develop the Trade Marketing team, fostering high performance, collaboration, and talent development

Benefits

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior