Manager, Trade Marketing

Carnival Corporation • Miami, FL

14h • Hybrid

About The Position

The Trade Marketing Manager supports the development and execution of sales and marketing programs that enhance Carnival’s presence across the travel advisor community. Leading a team of three specialists, this role is responsible for managing and delivering a portfolio of initiatives including trade advertising and media, strategic account marketing, booking promotions and contests, sales materials, training content, and trade-facing communications. This role partners cross-functionally with Sales, Brand, Digital, and agency teams to help bring programs to life, ensuring alignment with business priorities and brand standards. The ideal candidate is a strong team leader and collaborative partner with experience across print and digital marketing channels. They bring solid project management skills, attention to detail, and the ability to manage multiple priorities while delivering high-quality, on-brand work that supports travel advisor engagement and sales effectiveness.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field.
• 7+ years of experience in integrated marketing, advertising, brand management, or trade/partner marketing within an agency or fast-paced corporate environment.
• Proven 7+ years of experience managing integrated campaigns across print, digital, B2B, and B2C channels.
• Strong understanding of media planning, creative development, and budget management.
• Demonstrated ability to provide creative direction, guide asset development, and ensure consistent brand messaging.
• Excellent writing, editing, and presentation development skills, with the ability to produce executive-level content.
• Strong project management skills with experience managing multiple complex, concurrent workstreams on tight deadlines.
• Experience collaborating with cross-functional teams and external agency partners to drive execution.
• Ability to lead, coach, and develop team members while maintaining a collaborative, high-performance culture.
• Proficiency in Microsoft PowerPoint, Excel, and marketing/project management tools.
• Strong analytical and organizational skills with high attention to detail.
• Ability to work independently, take ownership of programs, and proactively identify opportunities for process, creative, or performance improvement.
• Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

Nice To Haves

• Experience supporting training programs, sales enablement tools, or advisor/partner engagement initiatives is preferred.
• Cruise, travel, hospitality, or related industry experience is a plus but not required.

Responsibilities

• Supports the planning and execution of trade media, webinars, and travel advisor promotions across print and digital channels.
• Assists in managing budgets, coordinating with agency partners, and ensuring campaigns are delivered on time and align with established objectives and brand guidelines.
• Provides guidance to the team on campaign execution, supports creative development, and contributes insights on travel advisor engagement and media performance.
• Oversees specialists responsible for partner marketing execution, ensuring alignment with sales priorities and consistency in messaging.
• Leads the day-to-day work of a team of specialists, providing direction, setting priorities, and ensuring timely delivery of projects.
• Supports planning and execution of trade marketing initiatives, helping translate business needs into actionable plans and deliverables.
• Collaborates with cross-functional partners including Sales, Brand, PR, Digital, and external agencies to support alignment and effective execution of programs.
• Provides support on key initiatives and helps ensure projects progress smoothly within established timelines and budgets.
• Leads the development and execution of sales materials and promotions that support travel advisor engagement and booking growth.
• Oversees the creation of sales decks, presentations, and marketing materials, ensuring they are accurate, on brand, and delivered on time.
• Supports the management of promotions, contests, and engagement programs by coordinating execution, tracking results, and assisting in budget oversight to ensure initiatives are effective and well-managed.
• Oversees the execution and ongoing updates of training content and tools that support travel advisor education.
• Works with the team to ensure materials are relevant, accurate, and aligned with business priorities.
• Supports the delivery of training programs and webinars by guiding content development and monitoring engagement and feedback to identify areas for enhancement.
• Manages the development and production process for key print and digital materials such as the annual cruise brochure and Travel Advisor Ship Guide.
• Coordinates with internal teams and external partners to deliver materials that meet brand standards, timelines, and budget expectations.
• Tracks distribution and usage metrics to support planning and continuous improvement of materials year over year.
• Provides oversight and direction to ensure trade-facing website and social content is accurate, up to date, and aligned with brand standards.
• Guides the team in executing content updates and supporting engagement across travel advisor platforms.
• Manages day-to-day relationships with agency partners, supporting project coordination, briefing processes, and execution tracking.
• Helps ensure deliverables meet expectations for quality, timelines, and alignment with brand standards.

Benefits

• Annual cash bonus program
• Cost-effective medical, dental and vision plans
• Employee Assistance Program and other mental health resources
• Company paid term life insurance and disability coverage
• 401(k) plan that includes a company match
• Employee Stock Purchase plan
• 8 company-wide holidays, plus 2 additional floating holidays
• Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
• Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
• Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
• Personal and professional learning and development resources including tuition reimbursement
• On-site Fitness center at our Miami campus

What This Job Offers

• Job Type: Full-time
• Career Level: Manager