National Trade Marketing Manager
ASAHI BEER USA INC•Waunakee, WI
•Hybrid
About The Position
This is a high-impact seat at the intersection of Brand, Sales, and Distributors. The National Trade Marketing Manager owns the strategy and execution that turns brand ambition into real results at retail — from POS and BTL programs to Buying Window governance and in-market ROI. If you thrive in a calendar-driven, deadline-led environment and love seeing your work show up on shelves, this role is for you.
Requirements
- 6+ years in Trade Marketing, Customer Marketing, or Commercial Marketing in beer, RTD, or beverage alcohol
- Deep understanding of the U.S. three-tier system and how distributors operate
- A track record of translating brand strategy into below-the-line programs that actually execute
- Hands-on experience managing POS, promotions, trade toolkits, and execution calendars
- Strong commercial instincts and ownership mentality around program performance and ROI
Responsibilities
- Own national trade marketing strategy across our Beer & RTD portfolio
- Lead POS, BTL programs, and execution toolkits from brief to in-market
- Drive Buying Window governance and hold agencies and partners accountable to timelines
- Build compelling sell-in stories and activation playbooks for Sales and Distributor partners
- Own ROI analysis and share performance insights back to Brand and leadership
- Serve as the connective tissue across Brand Marketing, Sales, Supply Chain, and external agencies
Benefits
- Health, dental, and vision insurance
- Paid time off
- 9 paid holidays
- 401(k) with company match
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
