Associate Manager, Trade Marketing

Storck USA, L.P.•Chicago, IL

3h•$90,000 - $105,000•Hybrid

About The Position

The Trade Marketing Associate Manager for Storck USA is part of the Business Activation department and supports activities within Trade and Shopper Marketing with a focus on a specific brand and/or family of brands. The Trade Marketing team develops and implements effective go-to-market strategies and retail communication plans to drive sales, market share growth, and enhance brand visibility across all retail channels. This role requires a big picture thinker with strong analytical skills and the ability to collaborate effectively with cross-functional teams.

Requirements

Proficient in Microsoft Office Suite, project management tools, and data analytics platforms.
Experience in brand and/or trade marketing strategies and consumer insights.
Project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
Strong analytical skills, with the ability to work with complex data sets, identify trends, and develop innovative solutions to drive business growth.
Strong communication, negotiation, and interpersonal skills with the ability to influence and negotiate with internal and external stakeholders.
Results-oriented mindset with a focus on driving measurable business outcomes and delivering exceptional customer experiences.
Bachelor’s degree in marketing, Business Administration, or related field
Minimum three (3) + years experience in Sales, Marketing, Category Management, Trade Marketing, Shopper Marketing required

Nice To Haves

FMCG/CPG Industry experience preferred

Responsibilities

Lead respective brand channel strategies and go-to-market implementation.
Lead development and commercialization efforts for all point of sale, including project scope, timelines, status tracking, costing and resources to ensure successful execution.
Timely and effective communication of all project related information such as timelines, deadlines, expectations and changes to cross functional teams.
Build and maintain strong relationships with German counterparts, internal colleagues and external colleagues including packaging suppliers.
Support development, implementation, execution, and optimization of in-store/online retail marketing strategies and programs for a Storck brand(s).
Tactics include but not limited to: coupons, displays, in-store signage, retail media, and events.
Support development of investment strategy aligned to brand and customer priorities and overall profitability targets.
In consultation with Brand and Category Management, support development and delivery of selling materials, POS displays, and merchandising solutions.
Effective execution of all trade/shopper marketing initiatives.
Monitor campaign performance.
Maintain a strong understanding of retail environment.
Stay updated with industry trends and best practices in trade marketing, applying relevant insights to improve Storck’s market presence.
Support build out of data-backed understanding of shopper journeys, trends, and behaviors.
Analyze sales data, pricing trends, and market share to identify growth opportunities.
Support development of regular reports and presentations to communicate insights and recommendations to senior sales and marketing leaders
Fulfill Storck Values: Passion, Performance, and Sense of Belonging
Other duties as assigned