Associate Director, Though Leader Liaison (East) – Rare Disease
About The Position
The Associate Director, Thought Leader Liaison (TLL) executes strategies and tactics for Biogen’s Neuromuscular Rare Disease Franchise. Reporting into the marketing organization, this field-based role builds and implements tactics that support educational goals and the appropriate use of product therapy with healthcare professionals (HCPs), their staff, and the caregiver and patient community. The role is responsible for activity within the assigned Eastern U.S. region while also supporting programs nationally and regularly collaborating with colleagues across departments. The TLL generates insights from leading medical experts and targeted customers, helps inform brand activities, and represents internal and external customer perspectives on cross-functional brand teams. The position involves developing promotional materials with headquarters, recruiting and engaging key medical experts, coordinating advisory boards and congress activities, supporting speaker programs, and managing vendors. The role requires a flexible schedule, including evenings and weekends, and travel of up to 60–70%. The ideal candidate lives in the Eastern U.S. near an airport.
Requirements
- Bachelor’s degree required.
- At least 7 years of marketing, field sales, field marketing, or Thought Leader Liaison experience.
- Previous field marketing or related functional experience in marketing, sales, or an allied function.
- Demonstrated strategic thinking and ability to collaborate and influence diverse internal and external stakeholders.
- Strong intellectual curiosity and commitment to expanding disease-state, customer, and healthcare ecosystem knowledge.
- Exceptional listening, insight-generation, and analytical skills, including the ability to identify opportunities, synthesize complex information, and translate regional intelligence into actionable recommendations that influence strategy and compliant stakeholder engagement.
- Highly motivated, entrepreneurial self-starter with a proven ability to partner effectively with healthcare professionals, key stakeholders, and cross-functional teams.
- Ability to manage competing priorities across a large geography.
- Ability to travel up to 60–70%.
- Flexible work schedule, including evenings and weekends.
Nice To Haves
- Higher education preferred.
- Field marketing or Thought Leader Liaison experience preferred.
- Rare disease or other orphan drug experience preferred.
- Neuromuscular disease experience is valuable but not required.
Responsibilities
- Generate insights from leading key medical experts and inform brand activities.
- Lead cross-functional planning and execution of advisory boards.
- Capture insights from targeted customers in the TLL territory through one-to-one meetings, roundtable discussions, and congress activities.
- Serve on cross-functional brand sub-teams and provide internal and external customer perspectives.
- Provide competitive intelligence gained through targeted customer meetings.
- Partner with headquarters to develop promotional content, particularly presentation materials.
- Manage vendors as needed, including medical education agencies and meeting services.
- Identify and recruit key medical experts for content development and promotional projects, including video shoots, web content, and new-hire training.
- Serve as the key medical expert point of contact for international opportunities.
- Develop and support execution of the congress plan, including industry symposia and HCP engagement strategies.
- Coordinate key medical expert executive engagement meetings with leadership.
- Work with Program Operations to manage Speaker’s Bureau requirements, including training and remediation.
- Partner with Marketing, Sales, Training, Market Research/Decision Support, Market Access and Reimbursement, Medical Affairs, Legal, Compliance, and Regulatory teams.
- Manage competing priorities across a large geography.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Fitness and wellness programs, including fitness reimbursement
- Short- and long-term disability insurance
- At least 15 days of paid vacation and year-end shutdown time off from December 26 through December 31
- Up to 12 company-paid holidays and 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid maternity and parental leave
- 401(k) program with company-matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Employee Resource Groups participation
- Short- and long-term incentives, including cash bonus and equity incentive opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Director
