Contract - Associate Director, Strategy

Track OMC•Toronto, ON

2d•CA$95,000 - CA$110,000•Hybrid

About The Position

TRACK Canada is looking for a Contract - Associate Director, Strategy to join their award-winning Strategy team. At Track, they are a unique collection of talented strategists, analysts, and creatives working to navigate a world increasingly dominated by data, striving to find the true intersection of data and creativity. They are looking for a true teammate – someone willing to lend a hand, no matter the ask, so that they can all succeed together. They love crafting exciting, conceptual campaigns, but are also passionate about bringing excellence to the day-to-day brand communications that their clients rely on. This is how they make themselves invaluable and earn their clients' trust.

Requirements

Bachelor’s Degree in related field.
7+ years of experience in strategic planning at an agency, CRM/CXM and/or digital marketing.
Strong knowledge of CRM and prior experience in developing a strategic plan for a campaign.
Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.
Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.
Excellent writing and editing skills with strict attention to detail.

Nice To Haves

Possibility of conversion to a permanent position.
The role is to cover a maternity leave.

Responsibilities

Oversee the development of strategic initiatives and deliverables for clients.
Create communication strategies/CRM strategies to identify, capture, and nurture customers across the entire decision-making process.
Work collaboratively in an interagency team model to build customer experience programs that leverage a multitude of channels, such as web, email, mobile, and media.
Develop content strategies that can personalize at scale to engage different types of customers and compel them to act.
Distill primary and secondary research into customer beliefs, attitudes, and barriers to build compelling personas and actionable user journeys.
Unearth novel insights that fuel strategic plans and briefs.
Guide team of more junior strategist roles with your knowledge and expertise.
Lead the creative briefing process and partner with Creative team to inspire great work.
Identify the need to initiate current state analyses including but not limited to market analyses and competitive analyses.
Work collaboratively with the Marketing Sciences team to develop learning agendas, leverage data and data architecture and explore opportunities for data capture optimization.
Collaborate closely with other vendors and agency partners to ensure strategic consistency across program elements.
Present strategic recommendations to clients.