Associate Director, Social

Horizon Media•New York, NY

7d•Hybrid

About The Position

Horizon Media, founded in 1989, is a marketing and advertising firm headquartered in New York City with offices in Los Angeles and Toronto. It is known for its innovative approach to client service and its strong company culture, consistently appearing on 'Best Places to Work' lists. Horizon Media values diversity and aims to create an inclusive environment where employees feel welcomed, safe, and empowered. The company focuses on hiring talented individuals, challenging them, and providing opportunities for growth.

Requirements

A strong writer, communicator, and presenter.
A left and right brain thinker – a data-powered strategist.
A collaborative, team-oriented manager with strong delegation and organization skills.
A problem solver with foresight and the ability to develop creative solutions.
Confident in navigating conversations with senior leadership internally and externally.
Detail-oriented with a commitment to follow through.
Nimble and flexible to succeed in a fast-paced environment.
A strong leader, excited to manage and grow team members.
Interested in the social landscape and a desire to innovate and keep up with trends.
A supporter of and advocate for diversity, equity, and inclusion.
5+ years previous paid social media experience.
Understanding of marketing principles, analytics, and concepts.
Strong Microsoft Excel and Microsoft PowerPoint skills.
Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred.
Exposure to advanced targeting/retargeting tactics in social.
Comfort owning and managing budget/investment levels in social media.
Experience owning the full social strategy process inclusive of working with partners, clients, and internal stakeholders.
Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients.
Strong experience navigating cross-department relationships.
Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills.

Nice To Haves

Additional platforms preferred for ad buying.

Responsibilities

Maintain a strong presence across Horizon Media teams, building cross-team relationships and incorporating relevant extensions.
Proactively anticipate and field requests/questions from internal teams and clients.
Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships.
Act as a day-to-day resource for the client team to ensure prioritization of projects, understanding of goals, and media alignment with objectives.
Effectively build trust and establish positive relationships with clients.
Act as a primary resource for junior team members when faced with challenges navigating conversations with internal and external partners and clients.
Collaborate with senior leadership to identify problems and recommend solutions, escalating situations or challenges appropriately.
Lead larger team projects and initiatives, iterating and improving upon processes and workflows.
Oversee RFP creation and review of social partners, proposal analyses, and partner negotiations.
Lead strategic social plan development in tandem with the Digital & Business Solutions teams.
Lead team brainstorms to kick off plan and consideration set development.
Own and develop POVs around relevant trends, tools, and emerging opportunities within paid social media.
Maintain oversight of media-specific documents such as media plans, objectives and strategies decks, and other related functions.
Oversee the completion of internal team and client-facing financial tracking documents.
Manage Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues.
Provide education on best practices, social media principles, and the industry at large.
Manage and develop junior team member(s), creating growth plans and providing clear career goals.
Manage performance reviews, coaching to maximize success, identifying training needs, setting goals for career development, and ensuring actions are taken.
Participate in the interview process for junior team members roles.
Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills.
Guide senior leadership to develop and implement broader team initiatives and goals.
Lean into Horizon initiatives while encouraging junior team members to participate and engage within the larger Social community.
Oversee junior team campaign buying from set-up to keyword selection through to targeting buckets, optimization, measurement solutions, and pacing/reporting; implement QA processes.
Support in measurement planning and ensure all trafficking and site tagging is accurate by junior team members.
Maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development, and reporting.
Act as the main point of escalation for junior team members when navigating through execution challenges.
Oversee and provide approval of insertion orders within internal systems tool to reserve advertising space.
Create and present media-specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions.
Integrate social insights into the overall planning process, incorporating data, research, and analytics into recommendations.
Maintain oversight of junior team member’s data analysis and corresponding client feedback to provide recommendations and optimizations.
Act as the final checkpoint for campaign optimization and pacing, escalating challenges and opportunities as needed.
Lead in the development of processes with Horizon Analytics to aggregate data and ensure standardization across Horizon accounts.
Own and oversee the development of learning agendas including testing methodologies, reporting requirements, and optimization requirements.
Parse through large datasets to provide critical thinking and analysis relative to active client campaigns, coaching junior team members on providing recommendations vs results.