Associate Director, Social Media (Remote US)

Directive•Irvine, CA

3d•$100,000 - $135,000•Remote

About The Position

Directive Consulting is seeking a forward-thinking Associate Director of Paid Social to join their fast-growing Communications team. This role is ideal for a marketing professional with a passion for social media advertising and people management, who enjoys building new initiatives and motivating a team. The social media team is at the forefront of media marketing for enterprise B2B clients, utilizing platforms like LinkedIn, Meta, YouTube, and Reddit to engage target audiences. The company culture emphasizes that 'the best idea wins,' and they are looking for someone with a growth mindset to contribute to their evolving team.

Requirements

4+ years of experience working at a performance/digital marketing agency (B2B experience is a bonus).
2+ years of people management experience.
Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads and Meta.
Understanding of various Ad Units within LinkedIn and Meta Platforms (e.g., conversation ads, document ads, CTV).
Proficiency in advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.
Ability to delegate to team members for joint success.
Ability to de-escalate client issues and proactively prevent them.
Strong understanding of Paid principles, including ICP research, ad copywriting, bid management, and campaign optimization.
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms.
Ability to drive results and measure via OCT.
Proven and measurable success with mid-market or enterprise accounts.
Ability to translate and articulate strategy and tell stories with data.
Problem-solving skills; competitive and curious nature.
Keen awareness of industry trends and a desire to grow and share knowledge.
Ability to organize, prioritize, and manage multiple projects simultaneously.
High attention to detail and a passion for advertising.
Ability to travel to visit clients approximately once per year, per client or as needed.

Nice To Haves

B2B experience

Responsibilities

Lead a pod of up to 8 Social Media Strategists, setting the tone for excellence.
Set goals for each client engagement within the pod.
Ensure all clients adhere to best practices and the company's methodology for Social Advertising.
Support strategists in overcoming approval hurdles and earning client buy-in.
Identify and address roadblocks in 1x1 meetings with strategists, establishing action plans for success.
Act as a leader by building structure, creating a cadence, providing proactive support, and empowering the team with clear communication and expectations.
Manage client relationships to foster consistent renewals with Senior Stakeholders.
Surface cross-sell opportunities that align with client goals and objectives.
Offset client churn through referrals, upsells, and cross-sells.
Clearly communicate results to client points of contact, executives, and internal team members.
Make exceptional decisions regarding strategic direction for accounts and the growth and retention of key talent.

Benefits

Set living wage with a salary range of $100,000 - $135,000 USD annually (bonus eligible).
Medical, dental, and vision plans.
Disability and life insurance coverage.
100% employer-paid medical plan for employees and a 50% employer contribution for dependents (US, CAD, MX).
Access to certified therapists through Spring Health.
Membership to Headspace.
Physical therapy through Omada.
Thousands of Aaptiv virtual workouts.
Complimentary One Medical membership for primary and virtual care.
Unlimited Paid Time Off (with a 2-week minimum).
Paid Company Holidays.
Your Birthday Off.
End of Year Recharge (Company closed December 24 - January 1).
Paid Parental Leave.
Traditional and Roth 401(k) with a 3% company match.
Annual bonus based on tenure.
Annual Company-wide Retreat.