Associate Director, Social Media - Remote

UnitedHealth Group•Boston, MA

1d•$112,700 - $193,200•Remote

About The Position

UnitedHealth Group is a health care and well-being company dedicated to improving health outcomes globally. It comprises UnitedHealthcare and Optum, working towards a better health system for all. This role offers the flexibility to work remotely from anywhere within the U.S. and involves tackling significant challenges. For hires in the Minneapolis or Washington, D.C. area, a minimum of four days per week in the office is required. The position offers rewards, recognition, and development opportunities in a challenging environment with clear direction.

Requirements

7+ years in social media, content strategy, or digital marketing; experience in healthcare or regulated industries strongly preferred
Experience advising cross functional partners on video strategy, SEO, and GEO best practices
Deep platform knowledge of YouTube, Instagram, TikTok and video creation
Proficiency with social media and search tools, analytics platforms, and content creation
Familiarity with healthcare compliance requirements (HIPAA, FDA guidelines, FTC advertising standards)
Proven solid storytelling skills; ability to translate complex topics into accessible, engaging content
Proven solid relationship building skills and the ability to influence stakeholders across a large, matrixed organization
Proven excellent organizational skills and attention to detail; ability to manage multiple priorities in a fast-paced environment
All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Nice To Haves

experience in healthcare or regulated industries strongly preferred

Responsibilities

Partner with the VP, Social Media, to develop enterprise social media content and channel strategy
Contribute to the overarching video strategy across all owned digital channels—including websites, blogs, landing pages, and other owned properties
Establish strategic relationships with business partners across the UHG enterprise, serving as a trusted advisor on video strategy, SEO best practices, and Generative Engine Optimization (GEO) to elevate enterprise wide video performance
Partner with the VP, Social Media, to develop YouTube and TikTok strategies, lead execution, and ensure alignment with the broader owned channel video strategy
Audit existing channels and determine which content needs a refresh vs. archiving
Execute refresh for dated content in partnership with creative teams with video and channel best practices
Collaborate with enterprise partners to identify video driven storytelling opportunities that bring key initiatives, programs, and business priorities to life across owned and social channels
Partner with Insights & Intelligence, Search teams, and business stakeholders to surface data informed content opportunities—including formats and topics well suited for video based storytelling across owned and social channels
Own content calendar and video content pipelines
Manage day-to-day publishing operations, including video uploads, metadata, thumbnails, playlists, and scheduling for maximum impact
Write search friendly headlines, descriptions, playlist titles and descriptions for all content
Partner with content and creative teams to art direct video content to ensure viewability and engagement
Experiment with formats—including Shorts, live streams, and long-form explainers—and lead A/B testing for titles, thumbnails, and packaging
Stay current on YouTube and TikTok algorithms, and platform policy updates—especially those impacting healthcare content
Manage relationships with organic channel partners and distribute key learnings and updates to the social teams within the enterprise
Manage and grow a team of specialists
Provide strategic support to the social media and digital teams, as needed