Associate Director, Social Media

Braven • Atlanta, GA

12d • Hybrid

About The Position

Braven is seeking an Associate Director, Social Media to own and grow its social media presence. This role is crucial for amplifying Braven's mission, storytelling, and community building efforts. The Associate Director will develop and execute a social media strategy, create platform-native content, build engaged audiences, and translate Braven's impact into compelling digital narratives. This position is part of the Communications & Marketing team and reports to the Senior Director, Communications.

Requirements

• Bachelor’s degree or equivalent practical experience
• 5+ years of experience managing social media for an organization, brand, or cause, including hands-on content creation and channel strategy
• Demonstrated ability to produce short-form video and visual content (experience with tools such as CapCut, Canva, Adobe suite, or equivalent)
• Proven track record of growing social audiences and driving measurable engagement
• Ability to work in-person in Atlanta (GA), Chicago (IL) preferred, Boston (MA) or Newark (NJ) 3 days per week
• Ability to travel to quarterly retreats with the External Affairs team and potentially other events
• Authorized to work in the U.S.

Nice To Haves

• Experience in the nonprofit, higher education, or social impact sector
• Familiarity with social media management platforms (e.g., Sprout Social, Hootsuite, Later) and analytics tools
• Experience with paid social advertising and boosting content strategy
• Strong copywriting skills with the ability to adapt voice and tone across platforms and audiences
• Comfort working in a fast-paced, startup-like environment with a lean team and high ownership
• Ability to take initiative, self-direct projects from concept to completion, and embrace ambiguity, embodying Braven’s value of Embrace the Journey
• Demonstrated commitment to building strong and welcoming cultures that help to develop others.
• Exemplification of Braven’s core values.
• Experience that has informed your belief in Braven’s mission and has prepared you to work with, or for, Braven’s student Fellow population.

Responsibilities

• Develop and own Braven’s social media strategy across Instagram, LinkedIn, TikTok, X/Twitter, and emerging platforms, setting goals, KPIs, and a content calendar aligned to organizational priorities.
• Partner with regional teams to align local social efforts with national brand standards, providing guidelines, templates, and real-time feedback to ensure consistency across all Braven markets.
• Monitor platform trends, algorithm changes, and cultural moments to keep Braven’s presence timely, relevant, and audience-first.
• Manage and grow all Braven social accounts with a consistent brand voice that reflects the energy and ambition of our Fellow community.
• Produce high-quality, platform-native content, including short-form video, graphics, reels, carousels, and copy, that brings Fellow stories and program impact to life.
• Partner with central and regional teams to surface compelling narratives and translate them into engaging social content.
• Maintain a content library of evergreen assets, testimonials, and multimedia resources for cross-channel use.
• Work with the Associate, Communications and Marketing to ensure we’re helping to amplify the incredible stories of our higher ed partners.
• Foster authentic engagement by actively responding to comments, DMs, and mentions and building relationships with followers and partners.
• Identify and cultivate relationships with student ambassadors, Fellows, and aligned influencers who can amplify Braven’s reach organically.
• Track and report on social media performance metrics (e.g., reach, engagement, follower growth, and conversion) and use data to iterate on strategy.
• Present regular insights and recommendations to leadership, translating analytics into clear opportunities for growth.
• Other duties as assigned.

Benefits

• Unlimited vacation time in addition to org-wide holidays and week-long shutdowns in July and the end of the calendar year (this is a minimum of 19 days per year)
• $25,000 in lifetime Carrot benefits for fertility, family-building, and hormonal health
• Match of your 401K contribution up to 5% of your base annual salary, starting your first full month
• Coverage of 85% of health insurance premium for employee and dependents
• 12 weeks of paid parental leave
• A one-month paid sabbatical after 4 years on staff

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level