Director, Social Media

Teach For America • Bentonville, AR

4d • $67,500 - $104,500 • Remote

About The Position

We're looking for a Director of Social Media — a creator at heart who can concept, design, shoot, edit, and publish content that stops the scroll and grows our audience. This is a hands-on, make-the-content role for someone who knows what makes a still design or video work to engage and excite an audience. You'll turn big ideas into platform-native content, stay ahead of trends, and use performance data to keep making the work sharper. You'll partner closely with our Managing Director of Social Media to bring our channel strategy to life every day.

Requirements

• 4+ years creating social content, with a portfolio or reel of original work you've filmed and edited (show us your illustrative and design chops!)
• Hands-on video production and editing skills (e.g., CapCut, Premiere, or equivalent), shooting on both phone and camera
• Deep fluency in social platforms, formats, and what performs on each — especially short-form video
• A strong understanding of internet culture and Gen Z audiences, with the instinct to know which trends fit the brand
• Proven track record growing engagement and following on at least one channel
• Strong copywriting and storytelling instincts in a platform-native voice
• Comfort pulling and interpreting performance data to guide content decisions
• Excellent organization and the ability to manage multiple posts and deadlines in a fast-paced environment
• Comfortable both in front of and behind the camera

Nice To Haves

• Experience being on camera as a host or creator
• Experience with community management and creator/influencer partnerships
• Personal experience as a content creator with a growing audience
• Background or passion for design work

Responsibilities

• Design and produce original content — from concept to published post — across Instagram, TikTok, YouTube, LinkedIn, and emerging platforms (both static and video)
• Film original content, including on-camera and behind-the-scenes video, both self-shot and on location
• Edit video into polished, platform-native content optimized for each channel's format and audience
• Monitor social and cultural trends daily, identifying which moments are right for the brand to enter — and which aren't
• Pull, track, and interpret performance data to inform what content to create, continue, or retire
• Partner with the Managing Director of Social Media to execute channel strategy and hit growth and engagement goals
• Maintain a consistent publishing cadence and own the day-to-day content calendar
• Write scroll-stopping copy and captions in a platform-native, brand-aligned voice
• Engage with the community — responding to comments, sparking conversation, and building audience relationships
• Manage light production logistics: sourcing talent or corps members to feature, scheduling shoots, and organizing footage
• Collaborate with the design team to adapt content across formats
• Stay ahead of platform changes, new tools, and content formats, bringing fresh ideas proactively

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed