Associate Director, Social Media

Braven • Newark, NJ

1d • $79,200 - $101,100 • Hybrid

About The Position

Braven is seeking an Associate Director, Social Media to own and grow its social media presence. This role is crucial for developing a dynamic engine for storytelling, community building, and mission amplification. The Associate Director will be responsible for developing and executing a bold social strategy, creating platform-native content, building engaged audiences, and translating Braven’s impact into compelling digital narratives. This position is part of the Communications & Marketing team and reports to the Senior Director, Communications.

Requirements

• Bachelor’s degree or equivalent practical experience
• 5+ years of experience managing social media for an organization, brand, or cause, including hands-on content creation and channel strategy
• Demonstrated ability to produce short-form video and visual content (experience with tools such as CapCut, Canva, Adobe suite, or equivalent)
• Proven track record of growing social audiences and driving measurable engagement
• Authorized to work in the U.S.
• Braven doesn’t offer employment visa sponsorship

Nice To Haves

• Experience in the nonprofit, higher education, or social impact sector
• Familiarity with social media management platforms (e.g., Sprout Social, Hootsuite, Later) and analytics tools
• Experience with paid social advertising and boosting content strategy
• Strong copywriting skills with the ability to adapt voice and tone across platforms and audiences
• Comfort working in a fast-paced, startup-like environment with a lean team and high ownership
• Ability to take initiative, self-direct projects from concept to completion, and embrace ambiguity, embodying Braven’s value of Embrace the Journey
• Demonstrated commitment to building strong and welcoming cultures that help to develop others.
• Exemplification of Braven’s core values.
• Experience that has informed your belief in Braven’s mission and has prepared you to work with, or for, Braven’s student Fellow population.

Responsibilities

• Develop and own Braven’s social media strategy across Instagram, LinkedIn, TikTok, X/Twitter, and emerging platforms, setting goals, KPIs, and a content calendar aligned to organizational priorities.
• Partner with regional teams to align local social efforts with national brand standards, providing guidelines, templates, and real-time feedback to ensure consistency across all Braven markets.
• Monitor platform trends, algorithm changes, and cultural moments to keep Braven’s presence timely, relevant, and audience-first.
• Manage and grow all Braven social accounts with a consistent brand voice that reflects the energy and ambition of our Fellow community.
• Produce high-quality, platform-native content, including short-form video, graphics, reels, carousels, and copy, that brings Fellow stories and program impact to life.
• Partner with central and regional teams to surface compelling narratives and translate them into engaging social content.
• Maintain a content library of evergreen assets, testimonials, and multimedia resources for cross-channel use.
• Work with the Associate, Communications and Marketing to ensure we’re helping to amplify the incredible stories of our higher ed partners.
• Foster authentic engagement by actively responding to comments, DMs, and mentions and building relationships with followers and partners.
• Identify and cultivate relationships with student ambassadors, Fellows, and aligned influencers who can amplify Braven’s reach organically.
• Track and report on social media performance metrics (e.g., reach, engagement, follower growth, and conversion) and use data to iterate on strategy.
• Present regular insights and recommendations to leadership, translating analytics into clear opportunities for growth.
• Other duties as assigned.

Benefits

• Unlimited vacation time in addition to org-wide holidays and week-long shutdowns in July and the end of the calendar year (this is a minimum of 19 days per year)
• $25,000 in lifetime Carrot benefits for fertility, family-building, and hormonal health
• Match of your 401K contribution up to 5% of your base annual salary, starting your first full month
• Coverage of 85% of health insurance premium for employee and dependents
• 12 weeks of paid parental leave
• A one-month paid sabbatical after 4 years on staff

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level