Director, Media Relations & Social Media

Ontario Medical Association • Toronto, ON

1d • CA$117,480 - CA$124,395 • Hybrid

About The Position

The Director of Media Relations and Social Media position plays a key role in directing and delivering an effective media relations strategy to both advance and protect the OMA’s reputation and brand. Specifically, the position is responsible for leading and inspiring a team of earned and social media professionals in the development and execution of results-driven strategies that tell compelling stories and cut through with powerful editorial coverage and content. This role also leads the organization’s focus on strengthening the organization’s media footprint and further advancing Ontario doctors as important voices in patient care and health system transformation, as well as leading best-in-class issues and crisis communications activities on behalf of the OMA.

Requirements

• Undergraduate degree in journalism, political science, public policy, communications or marketing disciplines with above Diploma or Certificate
• 10+ years media and/or media relations experience.
• 10+ years of communications, interpersonal, leadership, coaching and conflict resolution skills.
• An experienced compassionate leader who is capable of developing and growing team members.

Responsibilities

• Leading all media activities, including developing media relations strategies and overseeing effective implementation and evaluation as well as managing external vendors.
• Working with the team to ensure effective relationships with media representatives, journalists and reporters, bloggers are maintained responding to requests and initiating contacts, managing the delivery of information, building rapport to facilitate favorable exchanges and attention, and providing background information, monitoring social media for response requirements, developing key messages and responses, drafting news releases, letters to the editor, statements, and emails and organizing media briefings.
• Overseeing coordination of OMA spokesperson media training in preparation for interviews and news conferences, gathering detailed background information, developing key messages and statements, ensuring spokespeople are properly prepared, and scheduling and attending interviews.
• Working collaboratively with peers and ACM colleagues to develop integrated media relations including social media strategies that advance OMA’s strategic priorities. Identify and implement a social media strategy to increase OMA’s media footprint and to ensure OMA’s positions are included in social conversations.
• Leading the development of best-in-class media research practices to learn, apply and share insights as well as integrate with other methodologies available within ACM and the organization.
• Monitoring health care and political issues in media across the province, determining potential impacts on OMA business activities and strategies, and identifying opportunities for media coverage and proactive news releases.
• Leading and coach direct reports to effectively position the OMA as the voice of Ontario’s Doctors and the go to source of information on the system and the role of doctors.
• Hiring, training, motivating and coaching employees as they provide attentive, efficient service to members, assessing employee performance and providing constructive feedback and training opportunities.
• Highly collaborative and take the initiative to work with others across the organization while building a culture of positivity, collaboration, and cross-functional teamwork among the media team to ensure a best-in-class media approach is well understood and delivered by the team. Evaluates progress against planning and delivery of departmental objectives.

Benefits

• A work environment whose values are to be respectful, bold, responsive, and transparent in our work and our behaviours
• A fantastic opportunity to grow with the team and help shape the strategic direction of the OMA, its members and the health-care system
• An organization that is committed to the equity, diversity and inclusion principles of humility, accountability, collaboration, courage and integrity
• A commitment to growth and development through paid professional development and continuous in-house learning
• A friendly and flexible hybrid work environment
• Competitive total rewards package including a hiring salary range of $117,480 - $124,395 plus pension plan and a bonus program
• Exceptional group benefits package, including a spending account and a robust wellness program.
• An organization that has been recognized as a Greater Toronto’s Top Employers for six consecutive years.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Associate degree