Associate Director, SEO Content - Media - US Remote - Contractor

DEPT®•New York, NY

9d•$65 - $85•Remote

About The Position

This is a talent pool position for potential future Principal Motion Design roles. DEPT® is a Growth Invention company focused on helping ambitious brands grow faster by operating at the intersection of technology and marketing. They create what's next by pioneering ideas and acting fast. Their culture is built on being better together, relentlessly curious, and getting things done. At DEPT®, employees have the freedom to explore, collaborate, and make an impact. The Associate Director of SEO & GEO Content role is a short-term contract (2-3 months) requiring 30 hours per week. The consultant will lead content strategy, production, and account performance for medium to large accounts. This involves setting strategic direction for complex SEO and GEO content programs, aligning audience needs, search demand, generative search behavior, and business priorities. The role is hands-on, requiring direct involvement in developing content strategies, creating briefs, writing/editing content, reviewing AI-assisted drafts, and performing quality assurance. The Associate Director must be comfortable transitioning between high-level strategy and detailed content production. Key responsibilities include identifying opportunities and risks, improving work quality and consistency, and demonstrating content's contribution to visibility, authority, consideration, and business growth.

Requirements

A minimum of 7 years of relevant experience in content strategy, SEO, digital content, editorial strategy, or a related discipline
Experience leading complex content programs across multiple medium to large client accounts, preferably within an agency environment
Demonstrated expertise in developing content strategies that connect search demand, audience needs, brand positioning, and business objectives
Strong knowledge of SEO fundamentals, including search intent, keyword research, content architecture, internal linking, on-page optimization, and organic performance analysis
A working understanding of GEO, generative search platforms, AI citations, prompt tracking, answer visibility, and how these areas connect to broader content strategy
Experience managing, mentoring, or developing content strategists, writers, and editors
Strong executive communication skills, with the ability to make complex concepts clear, relevant, and actionable for senior stakeholders
Proven ability to assess account performance, identify strategic risks and opportunities, and guide teams toward the appropriate response
Strong editorial judgment and the ability to evaluate content for quality, usefulness, accuracy, search intent, brand alignment, and strategic value
Experience collaborating with cross-functional teams, including SEO, analytics, account management, project management, design, development, and digital PR
Commercial awareness and experience identifying account growth opportunities, contributing to scopes, or supporting new-business development
Strong organizational and prioritization skills, with the ability to oversee multiple accounts and workstreams while maintaining attention to quality
Comfort working through ambiguity and developing practical approaches in areas where platforms, tools, and measurement standards continue to evolve
Curiosity, adaptability, and a desire to challenge established thinking while remaining focused on client and audience needs.

Responsibilities

Lead SEO and GEO content strategy across a portfolio of medium to large accounts, connecting client objectives, audience needs, competitive opportunities, and performance data to clear priorities and measurable outcomes.
Utilize keyword and prompt research, citation analysis, audience insights, and competitive findings to strengthen brand visibility and authority across traditional and generative search.
Develop strategies, roadmaps, briefs, outlines, and recommendations, while writing, editing, and optimizing content as needed. Guide work from ideation through final QA, maintaining high standards for accuracy, clarity, brand alignment, user experience, and SEO/GEO performance.
Apply AI tools across research, briefing, drafting, editing, and quality assurance while maintaining human oversight of factual accuracy, source quality, originality, brand voice, and subject-matter expertise.
Manage and mentor Content Strategists while improving the frameworks, workflows, templates, and editorial standards that support high-quality content production at scale.
Partner with technical SEO, analytics, design, development, digital PR, paid media, project management, and account teams to deliver connected strategies and address complex client needs.
Identify opportunities to expand existing accounts and contribute to pitches, proposals, scopes, staffing plans, and capabilities presentations.
Stay current on changes in search, AI platforms, content discovery, and audience behavior, translating developments into practical recommendations for clients and internal teams.

Benefits

Hourly range for this project is $65- $85 USD.
DEPT® is an equal opportunity employer (EOE).
Commitment to an inclusive and barrier-free recruitment and selection process and workplace.
DEPT® participates in E-Verify.
B Corp-certified company passionate about purpose-driven work.
Opportunity to contribute to making the world a better place.
DEPT® is a Growth Invention company with 4,000+ specialists.
Clients include Google, Lufthansa, Coach, eBay, and OpenAI.
Pride in creating an inclusive workplace where everyone has an equal opportunity to thrive.
Actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Encouragement to apply even if not all qualifications are met.
Encouragement to reach out to discuss reasonable adjustments for the recruitment process and time with the company.