Associate Director, SEO & AI Visibility

Tombras • Atlanta, GA

23h • Hybrid

About The Position

This is not a traditional SEO role. Search has evolved beyond blue links, rankings, and click-through rate alone. Today, brands are increasingly discovered through AI Overviews, ChatGPT, Gemini, Perplexity, YouTube, Reddit, reviews, maps, and other answer-first environments that shape consumer decisions before a website visit ever happens. We are looking for a modern search leader who is equally comfortable driving enterprise SEO strategy, building AI-enabled content workflows, guiding GEO/AEO programs, and helping clients measure visibility across both traditional search engines and LLM-driven discovery platforms. This role sits within Tombras’ Integrated Search team and reports into senior SEO leadership. You will lead a team of SEO analysts and strategists while serving as a senior strategic partner to clients across technical SEO, local SEO, content strategy, AI visibility, and organic performance measurement.

Requirements

• 8+ years of experience in SEO, with meaningful experience leading enterprise SEO initiatives for large or complex brands.
• Strong hands-on expertise in technical SEO, content strategy, local SEO, and organic search performance.
• A clear and practical point of view on how AI Overviews, LLMs, answer engines, and generative discovery are changing search.
• Experience developing or applying GEO/AEO strategies designed to improve visibility in AI-generated results and answer-first environments.
• Experience using AI tools and workflow design to improve SEO productivity, content development, analysis, or execution.
• Strong understanding of structured data, semantic search, entity optimization, content architecture, and the signals that influence both search engines and AI retrieval systems.
• Ability to think beyond traditional SEO KPIs and help clients adopt smarter measurement frameworks tied to citations, mentions, visibility, discoverability, and business outcomes.
• Strong command of enterprise SEO platforms, site crawling tools, analytics tools, and local/listings platforms.
• Excellent client communication skills, including the ability to present complex ideas in a clear, concise, and persuasive way.
• Strong organizational and team leadership skills, with the ability to manage multiple workstreams and mentor junior team members.
• A player-coach mindset with the willingness to stay close to the work, solve hard problems, and push the discipline forward.

Nice To Haves

• Experience with BrightEdge, Conductor, Ahrefs, SEMrush, Screaming Frog, Lumar/Deepcrawl, Google Search Console, GA4, and major local listings/reputation platforms.
• Experience with multi-location brands, enterprise sites, and international or complex website architectures.
• Familiarity with prompt design, retrieval-aware content structuring, entity SEO, schema strategy, and emerging AI visibility tooling.
• Experience building scalable SEO or content workflows that combine human strategy with AI assistance.
• Experience collaborating closely with paid media, analytics, PR, creative, and content teams in an integrated agency environment.
• Familiarity with CMS platforms such as AEM, WordPress, Drupal, Sitecore, or similar enterprise content systems.
• Working knowledge of HTML, CSS, JavaScript, and how modern front-end frameworks affect search accessibility and indexation.

Responsibilities

• Lead SEO and AI visibility strategy for national, enterprise, and multi-location brands across technical SEO, content SEO, local SEO, and emerging answer-engine optimization programs.
• Architect modern organic discovery strategies that improve brand visibility across Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, YouTube, Reddit, maps, reviews, and other platforms influencing consumer decision-making.
• Translate shifting search behavior into actionable client strategies, helping brands adapt to zero-click search, cited-answer environments, and AI-mediated discovery.
• Build and refine GEO/AEO frameworks focused on semantic clarity, entity optimization, structured content, source credibility, schema, internal linking, and answer-first content architecture.
• Develop AI-enabled content workflows that improve the speed, consistency, and quality of SEO deliverables, including content briefs, optimization recommendations, page refreshes, FAQ generation, internal linking recommendations, and other scalable workstreams.
• Ensure AI-assisted workflows are grounded in brand truth, first-party inputs, subject matter expertise, and sound editorial judgment rather than generic, low-value content generation.
• Partner with Content, Creative, UX, Development, PR, Social, Analytics, and Paid Search teams to improve the broader signals that influence both search rankings and AI citation visibility.
• Lead technical SEO strategy across crawling, indexation, renderability, schema, canonicals, hreflang, XML sitemaps, redirects, site migrations, internal linking, international architecture, and other core areas of enterprise SEO.
• Oversee local SEO and reputation programs for multi-location brands, including Google Business Profile optimization, listings consistency, duplicate suppression, ratings and reviews, local landing pages, and hyperlocal visibility.
• Monitor and analyze brand presence across traditional search and AI-driven experiences, including citations, mentions, answer inclusion, share of voice, and evolving visibility signals by LLM or platform.
• Help define and socialize new measurement frameworks for organic success, incorporating rankings, traffic, citations, mentions, AI visibility share, branded demand, local actions, and business outcomes.
• Partner with Analytics and Data Science teams to improve reporting tied to AI visibility, answer-engine exposure, and the changing relationship between visibility and clicks.
• Lead client presentations, strategic recommendations, reporting discussions, and testing plans with confidence and clarity.
• Manage workloads and quality across a team of SEO practitioners, providing mentorship, training, feedback, and hands-on support where needed.
• Contribute to department innovation, process improvement, POV development, and new business opportunities related to modern SEO, AI visibility, GEO, and AEO.

Benefits

• Relocation assistance may be provided.
• Dog-friendly offices
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation
• Employer-paid Dental & Vision
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 101-250 employees