AI Search & SEO Strategist

Dr. Berg Nutritionals

9d • Remote

About The Position

Dr. Berg Nutritionals is a leader in the health and wellness industry, focusing on addressing the root causes of health concerns through education, premium supplements, and holistic practices like the Healthy Keto® diet. The company offers a dynamic work environment with opportunities for growth and aims to help millions achieve better health. The role of AI Search & SEO Strategist is crucial as search is rapidly changing, with AI platforms like ChatGPT, Perplexity, Gemini, and Google AI Overviews replacing traditional search results. Currently, Dr. Berg is often overlooked by these AI platforms, and this position is designed to solve that problem. This part-time role will own the visibility, authority, and organic performance of DrBerg.com and Shop.DrBerg.com across both traditional search and AI-powered discovery platforms. The strategist will lead a two-front program: establishing Dr. Berg as a consistently cited authority on AI platforms and maintaining the technical and organic SEO foundation on Google. The role has direct executive support from Dr. Berg and involves working with a medical reviewer and MD co-authors to build verifiable expertise signals.

Requirements

• 3+ years of hands-on SEO experience, ideally in-house at a content-driven or e-commerce brand
• A forward-looking point of view on search — strategic, not just tactical
• Fluent in AI search (2026 reality). Demonstrated, current working knowledge of generative engine optimization (GEO), entity optimization, and how large language models interpret, summarize, and cite content.
• AI citation tracking. Hands-on experience with LLM/AI visibility tools (e.g., Profound, Peec AI, Otterly, AthenaHQ, or equivalent) and a repeatable method for measuring and improving AI citations.
• Authority & E-E-A-T strategy. Experience optimizing content and authorship for authority, clarity, and structured information on YMYL topics — not just keywords.
• Demonstrated experience owning technical SEO on a large, content-heavy website (thousands of URLs)
• Strong working knowledge of Core Web Vitals, schema markup (including AI-relevant schema), redirects, canonicalization, and mobile optimization
• Proficiency with the core SEO tool stack: Google Search Console, GA4, Ahrefs and/or SEMrush, Screaming Frog, PageSpeed Insights, Surfer SEO or Clearscope, Google Trends, Rank Math or Yoast
• Experience tracking and managing SEO issues through project management tools (ClickUp, Trello, or similar)
• Ability to translate data into clear, actionable recommendations for both technical and non-technical stakeholders — including executive audiences
• Strong written communication and reporting skills

Nice To Haves

• Experience in the health, wellness, nutrition, or supplement industry
• Experience partnering with medical reviewers, doctors, or credentialed co-authors on YMYL content
• Familiarity with WordPress and publishing workflows
• Experience with content optimization platforms (Surfer SEO, Clearscope)
• Experience with Parse.ly, VidIQ, or AnswerThePublic
• Experience partnering with SEO agencies and managing vendor handoffs

Responsibilities

• Own Dr. Berg’s presence across ChatGPT, Perplexity, Gemini, Google AI Overviews, and emerging AI answer engines
• Continuously track how AI platforms cite, summarize, and represent Dr. Berg vs. competitors on high-value health questions
• Identify AI citation gaps and drive topic selection into the AI content pipeline (40–60+ articles/month) to close them
• Apply entity optimization, structured data, and generative engine optimization (GEO) techniques so our content is retrievable and quotable by LLMs
• Produce the first comprehensive AI citation report and establish ongoing reporting cadence
• Stay ahead of how AI platforms evolve their source selection and surface rapid-response recommendations
• Partner with our medical reviewer (Ahmed) and Dr. Berg’s network of MD co-authors to embed verifiable medical expertise into priority content
• Design authorship, credentialing, and citation patterns that AI platforms and Google’s E-E-A-T systems reward on YMYL health topics
• Build the author entity graph (Dr. Berg, reviewers, co-authors) across the site, Wikipedia-adjacent sources, and the broader web
• Partner with the content team to ensure new content (target: ~5 pieces/week) is optimized for both AI retrieval and traditional search
• Think outside the box on topic and angle selection — strategy, not transactional keyword lists
• Conduct ongoing competitor analysis across both traditional SERPs and AI platforms to identify opportunities, gaps, and threats
• Conduct ongoing keyword and query research aligned with industry trends, competition, and business goals in the supplement, health, and wellness sector
• Map primary and long-tail keywords to specific pages to prevent cannibalization and align with search intent
• Optimize title tags, meta descriptions, header structure (H1/H2), URL structure, image alt text, and internal linking
• Deploy and maintain schema markup across the site — with particular attention to schema types that improve AI retrieval
• Conduct monthly technical SEO audits and maintain site health at or above target thresholds
• Monitor and resolve crawl errors, broken links (404s), redirect issues, underscore URLs, mixed content, and indexability problems
• Own robots.txt, XML sitemap, and canonical tag configuration — including directives for AI crawlers (GPTBot, PerplexityBot, Google-Extended, etc.)
• Track and improve Core Web Vitals (LCP, CLS, INP), page speed, and mobile usability
• Diagnose traffic drops beyond the standard audits
• Log, triage, and track technical fixes in ClickUp and Trello; escalate out-of-scope issues and ensure resolution before the next audit cycle
• Assess the current backlink profile, identify broken or low-quality links, and research high-authority link targets
• Execute innovative outreach campaigns (email, social, LinkedIn) to acquire high-quality backlinks, including cutting-edge strategies
• Document, track, and report on backlink placements and domain authority
• Validate Google Analytics (GA4), Google Tag Manager, event tracking, and conversion tracking
• Deliver weekly — Traffic & Performance Report (organic traffic, engagement, bounce rates, conversions)
• Deliver weekly — Keyword Ranking & Visibility Report
• Deliver monthly — Technical SEO & Site Health Report
• Deliver monthly — Backlink Report (active backlinks, acquired/lost, domain authority)
• Deliver monthly — AI Citation & Visibility Report (coverage on ChatGPT, Perplexity, Gemini, Google AI Overviews vs. competitors)

Benefits

• Work on one of the most-trafficked health education websites in the world
• Own a high-visibility program with direct executive support and clear impact
• Shape the playbook for how a major health brand wins in the AI search era
• Collaborative, mission-driven team focused on helping people live healthier lives
• Competitive compensation
• Opportunities for professional growth

What This Job Offers

• Job Type: Part-time
• Career Level: Senior
• Education Level: No Education Listed