SEO Strategist

Dr. Berg Nutritionals

5d•$50 - $65•Remote

About The Position

Dr. Berg Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto® diet. Be part of an innovative, fast-growing company passionate about transforming lives through health and wellness education. If you thrive in a dynamic environment where your contributions make a real impact, this is the place for you. We're hiring a part-time SEO Strategist to own the technical health, organic performance, and search visibility of DrBerg.com and Shop.DrBerg.com. This role is central to a new AI content pipeline scaling article production to 40–60+ pieces per month. You'll guide topic selection for AI-generated content, optimize for both traditional search and AI discovery platforms (ChatGPT, Perplexity, Gemini, Google AI Overviews), and directly influence how millions of people find Dr. Berg's content and products. This position owns the end-to-end SEO program – from technical audits and bug remediation to keyword strategy, on-page optimization, backlink building, and KPI reporting.

Requirements

3+ years of hands-on SEO experience, ideally in-house at a content-driven or e-commerce brand
Demonstrated experience owning technical SEO on a large, content-heavy website (thousands of URLs)
Proficiency with the core SEO tool stack: Google Search Console, GA4, Ahrefs and/or SEMrush, Screaming Frog, PageSpeed Insights, Surfer SEO or Clearscope, Google Trends, Rank Math or Yoast
Familiarity with how AI-driven search experiences (e.g., Google AI Overviews) impact traffic and discovery
Understanding of how large language models interpret, summarize, and cite content
Experience optimizing content for authority, clarity, and structured information — not just keywords
Strong working knowledge of Core Web Vitals, schema markup, redirects, canonicalization, and mobile optimization
Experience tracking and managing SEO issues through project management tools (ClickUp, Trello, or similar)
Ability to translate data into clear, actionable recommendations for both technical and non-technical stakeholders
Strong written communication and reporting skills
Up-to-date Mac or Windows computer with anti-virus protection
Reliable high-speed internet connection
Quiet, distraction-free workspace
Tech-savvy and comfortable learning new tools
Comfortable using Microsoft Office tools (Excel, Outlook, Teams, Word, OneDrive)

Nice To Haves

Experience in the health, wellness, nutrition, or supplement industry
Familiarity with WordPress and publishing workflows
Experience with content optimization platforms (Surfer SEO, Clearscope)
Experience with Parse.ly, VidIQ, or AnswerThePublic
Experience partnering with SEO agencies and managing vendor handoffs

Responsibilities

Conduct monthly technical SEO audits and maintain site health at or above target thresholds
Monitor and resolve crawl errors, broken links (404s), redirect issues, underscore URLs, mixed content, and indexability problems
Own robots.txt, XML sitemap, and canonical tag configuration
Track and improve Core Web Vitals (LCP, CLS, FID), page speed, and mobile usability
Log, triage, and track technical fixes in ClickUp and Trello; escalate out-of-scope issues and ensure resolution before the next audit cycle
Conduct ongoing keyword research aligned with industry trends, competition, and business goals in the supplement, health, and wellness sector
Map primary and long-tail keywords to specific pages to prevent cannibalization and align with search intent
Optimize title tags, meta descriptions, header structure (H1/H2), URL structure, image alt text, and internal linking
Deploy and maintain schema markup across the site
Partner with the content team to ensure new content is keyword-optimized and follows SEO best practices (target: ~5 pieces of high-quality content per week)
Conduct ongoing competitor analysis to identify opportunities, gaps, and threats
Drive topic selection for the AI content pipeline by identifying high-value keywords, AI citation gaps, and content opportunities (40–60+ articles/month at scale)
Coordinate with the AI Automator Engineer to ensure all AI-generated content is optimized for search before publication
Monitor and track how AI search platforms (ChatGPT, Perplexity, Gemini, Google AI Overviews) cite and reference our website's content
Track per-article organic traffic performance and feed data back into topic selection
Produce the first comprehensive AI citation report and establish ongoing reporting cadence
Assess the current backlink profile, identify broken or low-quality links, and research high-authority link targets
Execute outreach campaigns (email, social, LinkedIn) to acquire high-quality backlinks
Document, track, and report on backlink placements and domain authority
Validate Google Analytics (GA4), Google Tag Manager, event tracking, and conversion tracking
Deliver reports on a consistent cadence: Weekly — Traffic & Performance Report (organic traffic, engagement, bounce rates, conversions) Weekly — Keyword Ranking & Visibility Report Monthly — Technical SEO & Site Health Report Monthly — Backlink Report (active backlinks, acquired/lost, domain authority)