Associate Director, Research & Insights
About The Position
The Associate Director, Research & Insights brings together and analyzes data from multiple sources to help Google make strategic media and communications choices grounded in human insights. The role is part of the Integrated Strategy discipline and provides data-driven insights that inform strategic direction. It focuses on understanding consumers and their behavior to develop insights that help connect Google with its audiences and make strategies more effective. The role works with first-, second-, and third-party data, research methodologies, syndicated consumer and media sources, AI platforms, and analytical tools. It develops insight presentations, bespoke solutions, thought leadership, and strategic workshops, and partners with clients and internal planning and strategy teams. The position follows a hybrid approach, with teams in the office around four days a week.
Requirements
- At least 4 years of industry or relevant experience in strategy, planning, research, and/or media.
- Previous work experience at an agency, consultancy, research supplier, or in a client research role.
- Advanced proficiency in Microsoft Excel, including complex functions, data analysis tools, and pivot tables.
- Experience leveraging generative AI platforms and analytical tools to automate processes, optimize workflows, and enhance data analysis.
- Working knowledge of syndicated consumer and media sources such as Nielsen AdIntel, Pathmatics, MediaRadar, ComScore, GWI, MRI, and YouGov.
- Knowledge and application of foundational statistical methods to analyze data, identify trends, and support data-driven decisions.
Nice To Haves
- Foundational knowledge of the media planning process and media fluency are strongly preferred.
- Experience in data visualization.
- Familiarity with SQL, R, and Python.
Responsibilities
- Analyze first-, second-, and third-party data to develop clear insights on competition, culture, consumers, and media, and communicate them through visualizations and storytelling that inform strategy and planning.
- Use AI tools and platforms to automate routine research workflows, streamline data analysis, and improve operational efficiency in insight generation.
- Identify new audience opportunities and explain who audiences are, what motivates them, and how best to reach them.
- Build insight presentations and present findings to internal and external stakeholders.
- Manage research projects that address client business problems using multiple research methodologies.
- Design and build bespoke insight solutions and tools using disparate data sources.
- Lead client workshops to discuss research findings and tools, including potential business and media applications.
- Develop and lead thought leadership on competitive, cultural, consumer, and media topics, and shape content for client use.
- Build trusted insight partnerships with clients by understanding their long-term and day-to-day needs.
- Advise planning and strategy teams on available proprietary and external resources and tools to improve their understanding.
- Support new-business pitches with insight analysis and guidance.
Benefits
- Competitive medical benefits
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
- Employee resource groups
- In-office events
- Access to global WPP Media and WPP networks for professional growth and learning
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
