Associate Director, Programmatic (Kia)

Canvas Worldwide•El Segundo, CA

1d•Hybrid

About The Position

Canvas Worldwide is an independent media agency recognized as one of Ad Age's "Best Places to Work" for three consecutive years. The agency is committed to providing creative solutions for brands and challenges the status quo, with clients including Hyundai, Kia, Genesis, MGM, Zillow, and McDonald’s. Canvas Worldwide fosters an environment that welcomes all to push outside their comfort zones, solve problems in new ways, and encourages team members to be their best by creating a positive workplace experience. The agency emphasizes diversity and inclusion and offers continuous training and workshops for career development. The Associate Director, Programmatic role involves working with clients and business leads to co-develop strategies leveraging programmatic media, maintaining knowledge of talent skillsets, collaborating on data-driven targeting and measurement, participating in partner evaluation, and working with platform partners to promote innovation and efficiency. The role also includes leadership responsibilities such as mentoring the programmatic team, educating internal and external teams on the programmatic landscape, supporting team collaboration, and ensuring optimal campaign management operations.

Requirements

5+ years of experience in programmatic media
3+ years mentoring and developing staff
Strong presentation skills, ability to communicate to internal managers and clients
2+ years working in TTD & DV360
Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to direct reports
High level proficiency and knowledge of Microsoft Office products as well as planning tools
Strong organizational and analytical skills
Proven ability to maintain strong internal, external, and client relationships

Nice To Haves

Bachelor’s degree preferred

Responsibilities

Work with Clients and Business leads to co-develop strategies that fully leverage programmatic media’s potential
Maintain strong knowledge in the sourcing, cultivation and evaluation the unique talent skillsets required to excel in the programmatic media management
Collaborate with Clients, the marketplace and Canvas internal teams on data-driven targeting and measurement strategies
Participate in partner evaluation and procurement processes in conjunction with Canvas data leads
Work with platform partners to develop strategic framework promoting innovation, intelligent utilization, efficient operation and constantly improving Canvas team member proficiency
Contribute to business development efforts crafting integrated strategies and leveraging expertise and capabilities of data-driven media
Serve as mentor to programmatic team, delivering guidance on business challenges and helping to remove barriers to team excellence
Educate internal and external teams on the programmatic landscape
Support the programmatic team in their collaboration with Clients and other Canvas teams, ensuring the team’s perspective and needs are reflecting in planning commitments
Continuously educate programmatic team members on the holistic media landscape and maintain currency with relevant marketplace developments
Work with direct investment teams to direct integrated approaches with programmatic to achieve client reach and frequency objectives
Work with platform partners and programmatic team members to ensure optimal campaign management operations
Leverage the empowerment of the leadership role to propose new ways of working that improve efficiency and team performance