Senior Specialist, Programmatic (Kia 2026)

Canvas Worldwide•El Segundo, CA

13h•Hybrid

About The Position

Canvas Worldwide is seeking a Senior Specialist, Programmatic to join their Programmatic group, a subset of the Biddable group. This role reports into the Associate Director, Programmatic. The specialist will work with strategy and investment teams to execute plans, owning campaign management and strategy from start to finish. This includes planning, trafficking, execution, optimization, and reporting across self-service platforms. The agency is recognized as one of Ad Age's "Best Places to Work" and is committed to providing creative solutions and fostering a positive workplace experience with a focus on diversity, inclusion, and career development.

Requirements

Bachelor’s degree preferred
Minimum of 2 years’ experience working on a Programmatic Team
Knowledge and experience with DSP platforms (DV360, The Trade Desk, Amazon DSP) required
Proficiency in advanced Excel formulas
Experience manipulating large datasets into digestible insights
Proactive attitude with interest in constantly learning and growing
Organized with the ability to prioritize projects across campaigns and communicate progress and completion clearly

Responsibilities

Own campaign management and strategy from start to finish, including planning, trafficking, execution, optimization, and reporting.
Master the usage of demand-side platforms (DSPs) for campaign setup, optimization, and reporting, including bulk updates, budget management, and troubleshooting.
Utilize reporting suites to glean insights and make optimizations against KPI goals.
Apply insights to develop recommendations and set up campaigns.
Manage relationships with platform teams to incorporate innovation and product updates.
Learn and master processes and systems related to trafficking and workflow management of programmatic campaigns, including primary ad servers, dynamic creative ad servers, billing/planning systems, verification systems, and measurement systems.
Become proficient in reporting systems that support programmatic campaigns, including data, verification, and analysis from DSP reporting output.
Work collaboratively with internal and external groups (strategy teams, client, creative agency) on campaign execution.
Participate in status meetings and communicate updates.
Clarify campaign deliverable requirements with strategy teams.
Collaborate with analytics and ad operations teams on tagging requirements and QA performance.
Own the billing and reconciliation process, including ad serving estimation, to maintain campaign parameters.
Communicate partner recommendations and rationales to share feedback on partners.
Clearly communicate if deadlines will not be met to manage expectations.
Join client meetings and speak to campaign optimizations and performance with rationale.
Mentor and guide junior-level traders.