Specialist, Programmatic

Known•New York, NY

1d•$65,000 - $80,000

About The Position

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes. We are looking for someone to join the team and work alongside data analysts, data scientists, media buyers, and software engineers. As a Programmatic Specialist at Known, you’ll be pivotal in the creation, maintenance, and optimization of our programmatic campaigns, leveraging analytics, automation, and existing tools. Beyond the analytics and operations that underpin our campaigns, our traders often engage directly with clients, partake in client meetings, and occasionally present results, supported by senior team members. They play a significant role in producing deliverables, including regular campaign updates.

Requirements

A BS/BA degree from an accredited college or university. STEM degrees are preferred.
0-1 year of professional experience in programmatic trading, advertising, ad tech, or media.
Hands-on experience with programmatic platforms, especially DV360 and TTD (The Trade Desk).
Foundational understanding of programmatic advertising.
High proficiency in Excel.
Solid foundation in math and statistics.
Proven ability to operate independently and efficiently.
Exceptional attention to detail.
Effective time management.
Excellent verbal and written communication.
Experience in presenting work and a keen interest in honing this skill.
Proficiency in interpreting data/analytics.

Nice To Haves

Familiarity with data visualization tools like Looker or Tableau is advantageous.
Understanding of digital ad ops technology is a plus

Responsibilities

Assist in all facets of a programmatic campaign build, from account configuration, media strategy, campaign setup, ad trafficking, to QA.
Independently construct and occasionally present campaign-related analyses and results, encompassing aspects like audience insights, bidding strategies, experiment outcomes, and landing page tactics.
Implement optimizations and new campaign strategies to enhance performance.
Propose innovative analytical methodologies for campaign optimization.
Ensure data accuracy by reviewing and conducting audits, or by creating new analyses that better cater to our clients or boost our efficiency.
Daily monitoring, management, analytics, optimization, and development of assigned campaigns.
Develop novel strategies (algorithms, models, automation) to optimize KPIs and enhance Known IP.
Utilize existing software infrastructure for trafficking, performance evaluation, and media analysis.